You have to be comfortable with being UN-comfortable to thrive in Today's Business Environment

I attended the Portland Raincamp and one of the attendees made a comment that stuck in my mind . . . she said; "I DON'T feel comfortable about committing to Active Rain, or any other IT platform for that matter, to generate my business for me. What if you get bought out by Google or Microsoft and they up the price or change the Terms & Conditions?"

I thought it was an excellent statement/question that echoes the sentiments of many people from my age demographic (I'm in my 40's).

Folks I completed my Master's Thesis on the Information Age back in 1993 and what I discovered is that the one certainty we have about the future is that EVERYTHING IS GOING TO CHANGE!

I know it's uncomfortable but in order to succeed moving forward, we simply cannot rest on our past successes. We have to CONSTANTLY  - LEARN - UNLEARN - and RELEARN. To do anything else is professional suicide.

I would answer the lady's question by saying;

1.   Use the tools and resources that are available to you NOW.

2.   Always be on the lookout for a better way

3.   Don't be afraid to change course mid-stream