Marketing Your Home to Today's Buyers
I recently read an article about today's home buyers. With the internet changing the scope of the way we do business; are we as agents doing all we can to market to today's buyers?
I was a little shocked when I read the article. Not by the information they are asking for or what should be relevant. But, I was ashamed ot see the lack of response to Internet inquiries on a hoe by agents in today's market.
I pride myself on trying to stay on the cutting edge in regards to Internet advertising. I am always asking what people liked and did not like and what additional information they would want to see when they looked at the home I had listed. For me an inquiry even from the internet is as good as someone who walked in and toured the house in person. They have toured it online.
90% of all home buyers begin their search of a home online. What is your agent doing to market your home for you? Even if they are putting relevant content and quality photos on various websites. A recent study showed that the average agent does not respond back to an internet inquiry on a home. less than 10% respond within four hours fo receiving the inquiry. Another 20% respond within 24 hours of receiving the inquiry. 30% respond within 72 hours of receiving the inquiry. A SHOCKING 40% NEVER RESPOND.....
I have one general rule fo thumb. From eight in the mornign to eight in the evening I answer my phone. I may inform you that I have to call you back later or the next day (sometimes I am invloved with a family activitiy). But i acknowledge each and every inquiry immediately with a personal response.
I have lost count of how many times I have sold a home because I answered the phone; just ot tell someone I was out to dinner with my family and could I return their call at X time. It is the nature fo the business we are in as Real Estate Agents.
40% of all buyers are not even hearing back form an agent in regards to a home they may be interested in....The internet has made us hungry and thirsty for quick decisive response time. A couple of hours can feel like eternity when you send an inquiry in online.....
What is your response time on your home?
Dave dicecco
Realtor/Broker
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