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How to Pick Keywords So That Your Clients Can Find You - Day 3 Module1 30 Day Challenge

By
Services for Real Estate Pros with Marketing with Kate
Today's lesson in the 30 Day Challenge is designed to give you an understanding of keyword traffic and competition. When writing blogs or content for any website, and especially when spending money on pay per click campaigns, it makes no sense to target keywords that have no demand or that won't drive traffic to your website or blog.

If you are blogging to generate leads or increase your brand, it's likely that you want the biggest return for the time and/or money spent. Spending the time researching what your niche or potential client is searching for, will maximize the time that you spend blogging and get you a bigger return.




Watch this video several times to ensure that you understand the concept. The key elements that you want to grasp are:

1. Understanding Traffic Estimates.

2. How Web Page rankings develop over time.

3. Why we use Broad Match Traffic Data.

4. Why we use Phrase Match Competition Data

5. The difference between Broad, Phrase and Exact Match.

At this stage we are not actually researching key words, just take the time to understand the concepts and think about how you can apply them to your business.

Join me in this year's challenge: Join The Challenge Group right here on Active Rain.

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation 530-222-9500.



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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



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Comments (6)

Kellie Morrissey
Keller Williams Realty Success LLC - Littleton, CO
CO Realtor CRS, GRI, CDPE

Very timely post for us today.  I love it thank you so much for your sharing!

Kellie

Jul 14, 2010 03:02 PM
Linda Hinson
S & L Properties - Calabash, NC

Very clear cut explanation...thank you for the video posting.

Jul 14, 2010 03:33 PM
National Security Delaware Security Systems Free
Home and Business Alarms, Camera Systems 24 Hour Monitoring - Wilmington, DE

What a great video, its shocking how many people dont use keywords at all!

Jul 14, 2010 03:47 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Kate, I'm flagging this for a Feature. It is very timely for me personally. I do use key words but don't feel like I know enough about it. Everything I can learn helps. Thanks for the post AND the Challenge!

Jul 14, 2010 04:58 PM
Israel Rothman - upLog.org
SocialMediaSystems.com - Boerne, TX
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers
Thx for sharing. I missed the original post. Great info.
Jul 16, 2010 06:55 AM