Home Sellers, Do Yourself a HUGE Favor!

Your home, land,  farm, waterfront buyers can tell you who does a better job in the marketing. They see it all on line when hunting for property. The real estate brokers who have 25 clear as a bell images with enhanced sites, handy videos to pull it all together (not a slide show you have to sit thru of the same images they already saw with Kenny G in the background like being on phone hold) and tons of helpful property, area information, links. Those guys and gals stand out. Different, refreshingly better. They know their product, they showcase and market with a magic wand, have fun doing it. Working hard providing more to save the buyer's time the key. And images with snow in them in July, hello? Maybe rotation to make old tired inventory out of season not seem like day old bread could help actually get to the real estate closing. Not just to list the place and kinda, sorta want to sell. Can you say effort? Sure you can. I knew you could. Great post.

We have been spending some time looking at foreclosures in a specific area of the country. It is amazing the results that we have found. Everything you stated is exactly what we found. Some were so bad we just clicked to another website looking for better photo's and information. The way someone markets themself and the property is important. When they say waterfront, we want waterfront not a view a mile away. Don't waste folks time; you may just miss out on a sale.

Great blog.

Liz & Bill,  I always wonder how SOOO many agents are able to slide by with such terrible MLS information and even worse pictures.  I too email the MLS listing information to my sellers as soon as it is entered.  BEGGING THEM for feedback and proofreading.  We all make mistakes and those are easily corrected, but the slack presentation is something that sellers need to take a stand on...for their own sale!

Great post and I agree that photos will attract the buyers and freshening them up, either through the seasons or when changes are made helps to keep the listing attractive.  ~ Susan

It is always good to look again at what should be routine.  Thanks for the reminder.

Hercel

Good post. We stagers of course are dealing with preparing the home for sale so that those MLS/Internet pictures look their best and attract buyers.

Even with a digital camera, I see so many agents having terrible photos on the internet.  Some short sales and foreclosures are hard to get great photos without electricity.  I need a large spotlight sometimes.