REALTORS dont Sell Houses-- HOUSES sell houses!

Really, even though our first real estate license says Salesperson on it, I have always thought of myself as anything BUT a salesperson.

I just can’t stand people who try to “sell” a house to a buyer; especially a first time buyer. No one wants to be “sold”.

And really, if it’s not the right house, why would we want to sell it to them?

It’s like swimming upstream.

A real estate agent might be able to “sell” the house to a buyer, and the buyer might get convinced enough to write an offer. But if the buyer feels like they’ve been pushed or “sold,” and not REPRESENTED, the entire transaction takes on a difficult atmosphere. 

One of my earliest trainers in real estate said it well. "REALTORS® don't sell houses. Houses sell houses." If we help the buyer find the RIGHT house, our “selling” job is over! We listen to our clients, and because we are professionals and have market knowledge, we can shorten their search experience by showing them the houses that will best fit their requirements. We just orchestrate the opportunity in which a ready, willing and able buyer finds the right house—the house sells itself to the buyer because it is the house which meets the buyer's needs—and we just help them put all the pieces together successfully.

I learned a long time ago to be a trustworthy advisor, a knowledgeable facilitator, and a strong negotiator who always works to benefit my client's needs and not my own ego or pride.

When your clients know you really care about what is best for them, and you know your job and can give them solid knowledge-based advice, you don't have to ever be a “salesperson”.