July 19 is "Stick Your Tongue Out Day". I wouldn't make that up. (Hang in with me, because I'm going to make a connection here with real estate blogging. Please read on...)
It's just one of many daily, weekly and monthly celebrations you never heard of before - and neither did your readers.
Why not use this occasion to introduce your favorite ice-cream parlor in Localism or write a post reminding readers to schedule their children's back to school check-up at the doctor.
There's actually an off-the-wall holiday or celebration nearly every day of the week, and they can provide inspiration for your blog that will catch reader's attention, just as this title enticed you to read this post.
Here are some examples of posts inspired by such occasions:
One of Bob Stewart's mega-point contests last year challenged us to write about local businesses. Lucky me... I just happened to know that August is Foot-Health Month and "Tickle Your Toes Day" is in August. It was the PERFECT tie-in for a post about the Healthy Step Shoe Store in Crofton, MD. The last time I walked into that store - literally ten months after I wrote that post - the owner asked if I was a local real estate agent because he had seen my post, A HEALTHY STEP Sells Cute and Trendy Shoes, Too - Not Just Practical Ones. (Okay, 20 lashes for me because I didn't visit the store at the time and give him a copy of the post.)
I promised to stop in the last week of July to remind him about "Tickle Your Toes Day" this summer so he can do a promotion around it - perhaps clear out his inventory of summer sandals before the fall shoes go on display. And I WILL be taking in a copy of last year's blog post when I make that visit this week.
Inter-action is something we're told to strive for with our blogs and social media and I created plenty of that last month when I pointed out in An Informal Survey - Please Vote that June 16 was both "Fresh Veggie Day" and "National Fudge Day." Besides creating interaction, I was able to make it a teachable moment and share a few tools with Activerain Newbies which they could use in their blogging. I also linked to the survey from my Facebook page and had a number of comments, as you can see in this screen shot (right).
So - while you may not care that today is "Stick Your Tongue Out Day," you can see how knowing this could add a new twist to your blogging.
Where can you find these celebrations? About.com. Here's the Long List of Holidays and Special Days Celebrated in July 2010. This inspires a LOT of blog topics for me, so watch for a post on the local Five Guys Restaurant for Hot Dog Month and a review of The Cheesecake Factory in Annapolis on July 30 for Cheesecake Day. Did you notice that tomorrow is "Ice Cream Soda Day" and... well, you get the idea!
Now, aren't you glad you hung in there with me? I expect to see a lot of Activerain blogs inspired by this list in the coming weeks.