I just put a fabulous listing on the market this Thursday, and we got an incredible offer on it on Friday, ratified it on Saturday. But I decided to hold it open anyway today and I am so glad and here's why:
I sent out 800 postcards to contacts and neighbors. What if a client drops by to say "hi"? What if a neighbor wants to see what houses on his street are selling for. Check and check. Both of the above just happened. Some darling clients of mine came by with their baby boy, announced they are expecting number two and just wanted to say "hi." It was so great to see them and I would not have if I canceled this open. Also, several neighbors came by and one wanted to talk about selling her house. Can't get either of those things by putting a sign on the door saying "sorry open house canceled, we ratified a contract already."
What if our contract falls through? I had 4 people give me their emails to call them in case something happens with the contract. If had not held it open, those are four people I had no idea were interested in this house, whom I can contact if our contract goes south.
I did not falsely advertise. Yes, it was a bit awkward to explain to people that they were about to enter a house that was under contract. But I explained that I had advertised it and did not want to stand people up and that the contract does have contingencies so you never know (that's how I got all those emails).
So, if you've advertised an open house and get a contract - still hold it open! It could be 3 hours full of securing more back up buyers, nice conversations, meeting potential new clients and a great chance to catch up with old friends!
Here's the house (again, I know, but it is really gorgeous!).
Under contract in 2 days: 3209 N. Nottingham St, Arlington, VA 22207
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