Double your marketing exposure for only $100?
Can a $100 price change double the number of buyers that see your listing? Understanding how buyers search in today's market is a key to getting maximum exposure and attracting the most buyers. Since over 90% of all buyers use the internet for their search your pricing needs to be geared toward internet search functions.
Buyers do not search for homes priced at $xxx,900, they search in round numbers. They search for a price range, such as from $120,000 to $150,000 or maybe $150,000 to $180,000. Some internet search engines use a drop down price menu and some allow uses to input the numbers for the price range. In either case the buyers are searching in round numbers.
Can a $100 price change double the number of buyers that see your listing? Understanding how buyers search in today's market is a key to getting maximum exposure and attracting the most buyers. Since over 90% of all buyers use the internet for their search your pricing needs to be geared toward internet search functions.
Buyers do not search for homes priced at $xxx,900, they search in round numbers. They search for a price range, such as from $120,000 to $150,000 or maybe $150,000 to $180,000. Some internet search engines use a drop down price menu and some allow uses to input the numbers for the price range. In either case the buyers are searching in round numbers.
In this example the homes priced at $150,000 will come up in both searches!
Price range search from $120,000 to $150,000
Price range search from $150,000 to $180,000
I recently did a search for Cobb County homes for sale on FMLS. I was looking at the price point of $150,000. There were 58 active listings priced at exactly $150,000 but there were 67 priced at $149,900 - 149,999. That is a huge percentage of homes that are missing out on an increase in the number of possible buyers they are exposed to!
Maximize your listing exposure by hitting a price point when ever possible! I think any multiple of $50,000 such as $150,000 , $200,000, $250,000, etc is the sweetest of the sweet spots. However anytime that you can price at a multiple of $10,000 or $25,000 will help as well.
Maximize your listing exposure by hitting a price point when ever possible! I think any multiple of $50,000 such as $150,000 , $200,000, $250,000, etc is the sweetest of the sweet spots. However anytime that you can price at a multiple of $10,000 or $25,000 will help as well.
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