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You Are Not Selling A House, You Are Selling A Future

By
Home Stager with Sharon Tara Transformations

Here is something important to consider if you are planning to

list your New Hamphsire house for sale. 

You are not just selling a house, you are selling a future. 

Each time you show your house to potential buyers, you are showing them a glimpse of their possible future.

fortune teller

 

 

 

BEFORE you list your house - consider this question:  What future does your house offer?   

 

 

BEFORE you list your house - identify the areas where a grim future is predicted for buyers and then change the future! 

 

 

Example 1

Upon entering your house, the first thing buyers see is a coat rack overflowing with coats, hats,  and backpacks. 

Buyers quickly realize that there is no coat closet.

entryway 

You are showing buyers exactly what their future with no coat closet looks like.  

 

Example 2

Your furniture is too big for the room.  The sofa is in front of the window and there is no room for side tables.  

crowded living room

You are giving buyers a glimpse of their future full of furniture placement frustration.

 

 

 Having lived in your home, you know it's negative features all too well.

  Potential buyers, on the other hand, will only be aware of the negative aspects that you make them aware of. 

 When marketing your New Hampshire house for sale, present a future worth buying into. 

  

Comments(56)

Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Anna:  And they lived happily ever after...

Kim:  I love your line:  "Buyers, whether they realize it or not, view houses with a "what-you-see-is-what-you-get" perspective.  Sellers who address that...in advance...reap the rewards!"  Thanks, I hope I do get to meet you at RainCamp!

Karen:  They do get used to their surroundings and because they are somewhat comfortable, they don't see it as negative. 

Debra:  I hope the info is useful to you.  Stagers are like that you know, we just keep coming up with new ways to get the sellers to that aha moment!

 

 

Jul 20, 2010 10:58 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Trevor:  Resale is something very important that many homeowners don't take seriously enough.  Every improvement I made in my last house was done with resale in mind.  Thanks for commenting!

Jul 20, 2010 10:59 AM
Janice Ankrett
Burlington, ON
Staging Professional

Wonderful approach Sharon! Congrats on the feature!

Jul 20, 2010 12:32 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Well I won't mention the "P" word here, but maybe you write better when it's down rather than up! Either way, great job my friend.

Jul 20, 2010 12:55 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I like the lingo here that you are purchasing a future. I also like the lingo a few weeks ago that a Buyer wants to purchase a home, not a headache.

Jul 20, 2010 01:08 PM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Nice post today, thanks for the good read.  I like the title....it says alot!

Patricia/Seacoast NH

Jul 20, 2010 02:12 PM
Birgit Anich
Birgit Anich Staging & Interiors, 203.807.4040 - Norwalk, CT
CT Home Stager Fairfield & New Haven County

Sharon, I love how you put this post with a different spin...such a clever and true way to describe it. I love your post!!

Jul 20, 2010 02:29 PM
Diane Williams
Pell City, AL

Sharon, What a great post to help sellers understand that they need to see their home through a buyers eyes.

Jul 20, 2010 04:33 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I hadn't considered selling or staging in this way.  I like the idea of providing a future rather than "staging" a home.

Jul 20, 2010 05:40 PM
C. Bartch
Newark, OH

Sharon Super Stager, congrats on the well deserved feature.... ;)

Jul 21, 2010 01:22 AM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Sharon, This is such a wonderful post and another way to explain it to my sellers.  It seems so simple now that you've said it! "showing the buyers their future" - I love it. Congrats on the feature Sharon.

Jul 21, 2010 08:08 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Janice:  Thank you!

Roger:   You always make me smile!

Cheryl:  I love it!  I will have to remember that one!

Patricia:  Thanks for commenting!  Are you going to RainCamp next week?

Birgit:  Thank you for the enthusiastic comment!  I'm glad you enjoyed the post.

Diane:  Sometimes it takes a new approach to get the message across.

 

 

Jul 21, 2010 08:49 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Christine:  Sometimes people get hung up on the word staging...it's really just another word for preparing.  Staging is preparing the home for sale.  I'm glad you like the "selling a future" concept and I hope it comes in handy for you!

Cynthia:  You are awesome!

Mary:  I love that you love it!  Thanks so much for taking the time to let me know!

Jul 21, 2010 08:52 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Sharon -- Excellent post and congratulation on your feature -- you deserve it!

Jul 21, 2010 01:19 PM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

I love the way you presented this Sharon. It's a great twist on "buyers only know what they see not what will be"!

Jul 21, 2010 01:47 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Nancy:  Thank you!

Tessa:  Exactly!  Thanks!

Jul 21, 2010 01:49 PM
Karen Ondayko
Dazzle Home Design - Home Staging Pro - northern Virginia - Alexandria, VA

Great attention-getter title and nice way to "romance" the project when speaking to the seller.

Jul 21, 2010 03:26 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Karen:  Thanks!  I usually struggle with getting the title right, so I really appreciate that!

Jul 22, 2010 03:20 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Hi, Sharon. Congratulations on the feature! FABULOUS title! The Before & After pictures are awesome; you sure made your point. The room looks a million percent better....you are BRILLIANT!

I made comment #61 but apparently I wasn't logged in....sorry about that!

Jul 25, 2010 10:25 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Leslie:  Thank you!  I haven't been called "brilliant" in a while, it's nice to hear! LOL!

Jul 25, 2010 12:09 PM