In the Real Estate industry, I think it is very easy for everyone to get distracted with all of the "bells and whistles" out there. I believe that many have lost focus of the important things that REALLY DO MATTER. What do our clients care about most? I propose, going back to the basics...

Rule Number 1: Listen to your clients! We have 2 ears and 1 mouth for a reason. Understanding what their goals and objectives are should be our primary objective. All too often, we take our own goals and objectives into account and lose focus on who we are representing.

Rule Number 2: Find the need and fill it. No two clients are alike or have the same desires in a transaction.

Rule Number 3: Treat others as you want to be treated! This goes for both the clients and us as Real Estate professionals. Understanding that you are a team and working together to reach the same goal is so important.

Rule Number 4: Keep your clients informed at all times! Buying or selling a home can be stressful. I have found over the years that keeping clear lines of communication open at all times in a transaction helps the entire process go smoother. Most of the time, our clients simply want to make sure that they are being serviced.

These 4 basic rules that I focus on with each of our clients on a daily basis helps make things run smoother for successful transactions.

Scott Gormley
Broker/Owner
Oak Valley Mortgage
2006 Chico Assoc. of Realtors Affiliate Chairman
Direct: 530.592.8362
Fax: 530.267.5555
Website: http://www.CALoan.com

Blog: http://activerain.com/blogs/lendingmagician

"You find the perfect home, we'll find the perfect loan!"