A Buyers' Agent Is Just As Valuable As A Buyer To A Worthy Listing Agent

Marketing to real estate agents is as important a task as marketing to potential buyers.  Co-broke agents are the crux of our business.  We love to see agents from near and far, and the further out they are from the better the chance of closing that buyer.  When an agent from Boston, or one of its suburbs, drives to Franklin, it's realistic to think that a reservation will follow.  Agents do not like to waste their time, nor do they like to reinvent the wheel, so when those buyer agents are coming from a distance, unless the buyer despises that property, the buyer's agent will close them. 

There are so many listing agents whose main purpose is to sell the property themselves and because of that the co operating agents are treated badly.  Phone calls are not returned and some listing agents will not accommodate that buyers' agent's requests. 

My team will extend every courtesy and cooperate to the nth degree, including showing a buyer a property without that buyers agent, if that's what they are requesting.  We have no problem with doing that.  We just want the listing to sell, and we want to represent our sellers and builders properly.  Their properties need to be promoted to everyone.  We are prepared to cooperate with every listing in our inventory.  My team members feel that a transaction with a buyers' agent is the cleanest deal. 

Open house events are provided at our new construction communities for cooperating agents.   We will invite every agent within a certain distance of Franklin.  We provide tours, food, drawings and information.  We make it known that we will accompany if desired, and we will take the time to meet with the buyer to answer any and all questions.  The buyers are not required to provide any money until a purchase and sales agreement is ready to be signed.  Reservations do not require a check, and we will not accept any money.  It's purely conversation until the buyer is comfortable.  Cooperating agents appreciate that "no gun to the head" method of selling, and those cooperating agents always come back for more.