Great post about posting more than "Just Listed" posts over and over. Blogs are not meant to just feature your listings. You have a website for that. Be creative, add your style and write some articles for prospects and other local professionals. Thanks for sharing Drew!
WARNING! DON'T READ THIS POST IF YOU'RE SENSITIVE OR DON'T LIKE TO BE CHALLENGED!
I'm currently subscribed to 86 blogs on ActiveRain. I pretty much follow most of the agents in Michigan that post regularly. Sounds like a lot, but about half post less than once a month.
I also like to read blogs with catchy titles. Believe it or not, they're ften pretty difficult to find!
Because too many blogs on ActiveRain are about listings & market data:(
My Listing's Presentation is Better Than Yours
It seems posting about a listing is the first thing every agent does when they start blogging! Unfortunately, few do it well and they all start to quickly look the same.
Ever hear the phrase, "you can't be everything to everyone"? Apparantly a lot of agents haven't or have forgotten that phrase or what it means. Many listing blog posts are pretty VANILLA as it appears they're written to appeal to anyone & everyone - despite the fact that only one person will eventually buy the property.
There are several books and articles written about how to analyze the features and shortcomings of a property and then discern the characteristics of potential buyers. This is supposed to help agents focus on a narrow target market for better success, but it appears to be rarely done.
So, because they don't know how to aim their marketing efforts, shotguns rule over rifles.
How come agents don't get more creative & daring when presenting their listings?
Why always several pics, a laundry list of features and a poorly written title? Where's the pizzazz? The emotional words that will grab attention? You can't bake cookies and publish the aroma on the internet (yet) to help in selling a property. You have to use words and creative pics.
By the way, did everyone forget that most buyers can find your listings at Realtor.com? What is blogging about them supposed to do? Get them more exposure than the thousands of dollars Realtor.com and the other related websites spend?
Have you ever read some of the comments written on listing posts?
"Nice house, good luck with the sale".
"Hope it sells quick for you"
"Charming house and nice presentation"
Are those vanilla or what? But what else can someone write in respone to a vanilla post?
Now let's talk about market data. Does anyone really think that in this "Age of Google", that agents have some type of exclusive access or control of housing market data?
Have you been to Zillow or Trulia lately? The public can Google just about any data they want these days - recent sales, foreclosures, short sales, school rankings, crime, sex offenders, etc.
It's almost impossible to own data these days.
So, what do many agents on ActiveRain do?
They post data, sometimes including nice looking charts & graphs.
That's just great, but what the heck are readers supposed to do with the data?
What's it mean to a buyer? To a seller? Are they supposed to draw their own conclusions?
It's no wonder agents aren't highly thought of by the public!
What would happen if you took your sick child to a doctor and he said something like, "blood pressure is 90 over 130, temperature is 99.1 degrees, and they have swollen glands" - and that was it. Didn't offer a treatment, any suggestions to take care of the symptons or anything.
That's what I think of everytime an agent posts data without bothering to analyze what it means for their patients, err, I mean clients or target market.
Where's the expertise? What are you're clients paying you for? To be their Best Friend Forever, or for at least as long as it takes to complete their transaction?
Be a Lean, Mean Blogging Machine!
I'm sure I've stepped on a few toes with this post, but I'm not sorry about it.
I don't need to "connect" with everyone that reads this post.
If I connect with just 1% of the 187,014 current AR members, those 1,870 people will keep me plenty busy & entertained!
Why are you so afraid to have the same attitude?
Experiment, be daring with your posts and try to distance yourself from the herd.
Be true to yourself by not conforming.
MORTGAGE, EXPERT, MICHIGAN, BIRMINGHAM, BLOOMFIELD, DETROIT, ROCHESTER, ROYAL OAK, TROY
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Drew Sygit: CMPS, CMC, CRMS, CMLO, CALO, MBA, NAMB/MAMP Instructor & Speaker
The most Certified Mortgage Expert in the Midwest