Welcome to the first of a two part series on HouseHunt.com’s Checklist for Internet Lead Conversion. Specifically, we’re going to focus on the do’s and don’ts.
Today we’re going to look at a list of don’ts, so make sure to come back tomorrow for all the “do’s.”
Don’t Miss the Opportunity to create an incredible Internet Business – Remember: An Internet customer is not a piece of paper or an email, it is an actual person. Never forget that.
Don’t wait to contact your leads – Most customers sign with the first agent who makes contact and provides them with the information they are looking for. Be that agent.
Don’t assume that the price range indicated is the actual price range the prospect can afford – How many times have you heard of a customer seeing “the perfect home” and suddenly being able to afford more than you thought.
Don’t discard unresponsive customers – Keep them on a repetitive contact plan and don’t give up on them. When they’re ready to move, they’ll respond.
Don’t wait for a response before sending information – Get you services and product (which is YOU) in front of every customer you can as soon as possible.
Don’t give up phone calling – Most sales don’t happen until sometime between the 5th and 12th call.
Don’t assume that an unresponsive customer is a bad customer – Remember that the moment they respond, they become a “good” customer. Keep giving them information to respond to.
Don’t stop sending listing and marketing materials unless they specifically ask you to stop.
Remember, come back tomorrow for a much larger list of the Do’s when it comes to converting online customers!
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