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Mr. Seller - The Market Doesn't Care What You Need

By
Real Estate Agent with Keller Williams Capital Properties DC AB15253

Dear Mr. Seller,

Congratulations on your marriage on New Year's Day last year and the twins that are coming in December.  I am very happy for your growing family, and I am sure that you are looking moving to that beautiful home that you sent me from Realtor.com. Your dream home comes with a tablespace kitchen, a big yard, and a family room off the kitchen! It also comes with a $750,000 price tag. 

I know that you paid $300,000 with 5% down for your 650 square foot one bedroom condo three years ago.  I understand that you need your condo to sell for at least $450,000 so that you can realize the $75000 that you need for a 10% down payment on your new home, and then cover closing costs on both transactions - the sale of your old home and the purchase of your new one. Don't you think that this is asking a lot of one little condo? Particularly when the most recent sale in your building is the unit on the top floor in your tier that just sold for $299,000?

Unfortunately, the market doesn't care what you need to realize in the sale of your condo.  The offers that you receive on your condo will be based on impersonal factors such as comparable sales, current inventory, available financing and on a few factors that you can affect, such as the condition of your condo.  You see, even if your future buyer thought that money was no object and wanted to give you what you need to buy your dream home, that buyer is probably getting a loan and will have to get an appraisal as part of that mortgage.  It is unlikely that the appraiser is going to be as generous as your dream buyer.  The appraiser is not going to let the buyer give you what you need to move to your dream home, just because you are so nice and you and your spouse are expecting twins.

So what do you do?  The choice is yours. You can stay put. Living in a 650 square foot condo with a spouse and newborn twins can be challenging, but babies don't take up a lot of space, and you certainly will enjoy that quality time and togetherness. Some people find it challenging to always keep a house in a ready to show state, but at $450,000, you may not get many showings anyway.

Another option is to scale back on your new home.  Maybe we can find a dream home a little further from city center but still in a great neighborhood with a big yard and wonderful schools. Or we can look for a diamond in the rough that is undervalued because it needs a paint job and a little imagination - the plain Jane overlooked by everyone else.

The most important decision you have to make is price. Remember that the market doesn't care what you need and will only give you what your home is worth. If you want to sell your home, you need to be realistic. Price your home in harmony with the rest of the market.  No one is going to give you more than what your home is worth. The buyer can't care what you need.

Kindly,

Lise Howe

Associate Broker, Coldwell Banker Residential Brokerage

Washington, D.C.

240-401-5577 or 202-362-5800

 

Comments (30)

Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

I tell all sellers, what you want and what you will get are 2 very different things. Sellers forget to put their buyer hat on.

Jul 23, 2010 12:07 AM
Lisa Moroniak
Keller Williams Realty | Northern Virginia | 703.635.0388 - Leesburg, VA
SFR - Short Sale & Foreclosure Certified

Hehheh...love these tales of unrealistic expectations...have a few of my own even today!  Let 'em go to market at 450K and watch it sit with not a phone call for a week or two (or three, whatever it takes).  Sometimes a healthy dose of reality helps put things into perspective. 

Or maybe they should be looking at a lower price point themselves!

Jul 23, 2010 12:56 AM
Noah Levy
Coldwell Banker - Highland Park, IL
Coldwell Banker Highland Park IL

Lise

What a fab "letter" - to the point but with sensitivity too. I think I need to send this to one my sellers who - also needs a certain amount

Have a gr8 day!

Jul 23, 2010 12:58 AM
Wendy McSteen
Spring Realty Inc. - Channahon, IL

Amen, Lise, Amen.

Jul 23, 2010 12:59 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Lise, well said! The market always dictates the final price of the home. Education is key.

Jul 23, 2010 01:42 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

So well put!  While it's sometimes hard to deliver this all-so-true news, it's better to do it in a diplomatic way -- like offering sensible alternatives as you do.  Pulling a Jack Nicholson and getting in your sellers face and snarling, "The market doesn't CARE what you need!" may be all too common for some people.

Jul 23, 2010 01:45 AM
Jane Jensen
Century 21 New Millennium - Arlington, VA

I have had this conversation multiple times. And if the market doesn't care what you need....appraisers care even less so even if you get your sky high price, unless you buyer is coming with cash....it ain't gonna happen.

Jul 23, 2010 01:47 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Here's a key quote from Admiral Stockdale:

"You must never confuse faith that you will prevail in the end - which you can never afford to lose - with the discipline to confront the most brutal facts of your current reality, whatever they might be."

Sellers must understand the brutal facts of market values, otherwise they will make costly mistakes.

Jul 23, 2010 02:01 AM
Anonymous
Rich Jackson

We can only present CMA's and explain the market to our clients.  If then they do not want to listen to their realtor then walk away from the listing.  Less headaches in the end.

Jul 23, 2010 02:07 AM
#19
Jennifer Archambeault
Cardani Group, REALTORS® - Austin Texas - Austin, TX
An Austin Texas Realtor

Bingo!

Jul 23, 2010 02:57 AM
Aaron Seekford
Arlington Realty, Inc. - Arlington, VA
Ranked Top 1% Nationwide 703-836-6116

Now THAT is an open and honest letter. Well written and well put, Lise.

Jul 23, 2010 03:30 AM
Bill Burchard
3B Realty: 951-347-3818, CA - Murrieta, CA
Broker, Realtor, Representing Buyers and Sellers

I recently had a deal fall through because the appraisal came back lower that the seller was willing to accept. But the appraisal dictates the home's current fair market value. So unless you can find a cash buyer who will pay top dollar (isn't that an oxymoron?), then you must accept the appraiser's reality check... if you really want to sell your home... and adjust your plans accordingly.  

Jul 23, 2010 03:59 AM
Speed Equity® Mortgage Acceleration System
Speed Equity® - Olympia, WA
We help your clients Own Their Homes Years Sooner

Nice post Lise. At the end of the day we have to provide as much "impartial" data to clients as we can lay our hands on. Otherwise we're simply 2 opinions arguing against each other.

Jul 23, 2010 04:18 AM
Anonymous
Coventry

Thank you Lise! It's wonderful to find that some agents 'get it'. After looking over some of the articles on AR recently I was dismayed to find several agents bemoaning the lack of respect that buyers are showing to sellers since the buyers were supposedly getting a "Fantasic deal" via a short sale at the expence of the sellers. It seemed to me that A LOT of those realtors or agents were calling the buyers of these properties 'jerks' and 'compasionless'.

Now, I'm in the middle of selling my own house and upgrading - I've been watching the market and saving for 2 years. I've seen many houses with sad stories: the firefighter who is selling his dream house at a loss, the single father construction worker who built his own house with special places for his kids to play (I cried when I looked at that one) and other family homes that don't have families in them any longer. These homes I remember and show me what the housing bubble did to real people but I cannot put my own family through a similar experience because I feel bad for the seller.

Jul 23, 2010 05:35 AM
#24
Brent Wells
The LivingWell Team - Prosper, TX
Dallas - Fort Worth

Lise:

Greatness and good clarity of thought. i usually tell my new clients, If we have 1 share of Ford Motors Corporation do we set the price for the stock or does Wall Street? That usually clears it right up for them...

Jul 23, 2010 08:43 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Wow, this is no nonsense but so accurate. It is not about what the Seller needs. It is about what the market will support.

Jul 23, 2010 01:03 PM
Bernadine Hunter, SFR, ACRE
Keller Williams Greater Columbus Realty - Pickerington, OH
"Finding Solution to Your Real Estate Needs"

Well said. The market really doesn't care. Now if only we could get some sellers to understand that.

Jul 23, 2010 04:32 PM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

Agreed - well said.  I know someone else stated it's really an equity trade position: the money you are losing on the sales side is more than made up for by the savings you realize on the buy side. 

Jul 27, 2010 08:49 AM
Ellie Shorb
Compass Real Estate - Chevy Chase, MD
Realtor DC, MD & VA Luxury Home Expert

I am going to use some examples from your letter to help 2 reluctant sellers to better understand where to price their homes. Your letter is so thoughtful and well written. I think that honesty is the best policy- at least for now we have great rates, which helps everyone.

Dec 18, 2010 01:33 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a difficult topic, but it is something that the sellers need to know.  It is difficult to get the point across.  On the other hand it you take these folks on as a client, then it may be a waste of time until they finally get it.

Dec 18, 2010 01:40 PM