Time for your real estate agent 6 month performance review...
Here we are... halfway through the year. Time to take a look back at the last 6 months and see where you've been and what your results were. Set aside at least a half hour to complete this...
1. Look at your closed transactions so far this year: How many? Average transaction size? Average gross commission? How many buyers vs. sellers vs. both? How many short sales vs. REO's vs. "regular"? This will give you an idea of what "niche" you've been working whether you realize it or not!
2. Look at your marketing: How often did you send out a mail piece? What were the results? Did you send a newsletter? Where did most of your closed transactions come from? Did you Blog? If you see a trend for where your business is coming from, step it up! Do More! It obviously worked!
3. Look at your personal self: How many hours did you work? Did you eat right? Did you excercise? Did you take a vacation (even a weekend?)? Did you partake in your favorite hobbies? It's important to balance work and home!
I just did this exercise myself and it was kind of shocking! So far year to date I already have 1 more closing than ALL of last year!!! Yayyy!!! Except the Gross Commission Income is almost exactly HALF of last years! Booo!!! So I can honestly say I'm working twice as hard for half the pay! Why is that? Because my average transaction size is so much smaller. Those $20,000 condos really take your average down! (but take the same amount of work!)
Based on this information, I'm going to tweak my marketing for the next 6 months. And that's what we're going to talk about next week... what to do with this info and make positive profitable changes for the rest of the year!