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"Please don't let the cats out" and other words dooming the sale of a home

By
Real Estate Agent with South East Valley - www.AmyJonesGroup.com DRE# SA528757000

It's no secret that pictures sell homes but there are other words that might just scare a buyer off.  My top ten words that kill the sale of your homelist of words that have a negative affect on attracting buyers to a home for sale include phrases like:

  • Don't let the cats out - which will elicit a much stronger aversion than the singular "cat".
  • Sellers are smokers - honestly, you may never get a buyer to view this home.
  • Needs some TLC  - which many buyers will read as "demolition project". The home better be priced lower than all the others if you're going to market it with these words.
  • Please don't go in the backyard due to mean dog - might put a home on the bottom of the pile in favor of other homes where buyers can actually see the backyard.
  • Day Sleeper, please don't enter master bedroom during the day - it's just creepy to walk around a home knowing the seller is asleep in the next room.
  • Flooring allowance - personally I think it's better to reduce the list price to reflect the need for flooring as advertising the fact that it needs flooring might eliminate the home from the showing 'short list'.
  • 24 hour notice before showing - this one might eliminate a buyer that's in town for a day.
  • Tenants 48 hours notice required - this is a double whammy.  First there's the notification issue, second is the word 'tenents' which often translates into the house is a mess.  I know this isn't always the case, but many buyers feel this is the norm.
  • Handyman special - see "needs some TLC". Note: If this home is priced below the market value and other listings...these words might actually help sell a home.
  • Short Sale - There's not much a seller can do about these 2 little words but the fact remains, while there are more buyers who will entertain submitting an offer on a short sale than there used to be, buyers who want to close on their home in a timely manner will be concentrating on traditional resales.

Selling a home is very psychological...Great photos + Great words don't necessarily result in a sale, but they will get more buyers interested in seeing the home.

 

 

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©2007 - 2016 Amy Jones. No article or image may be used without permission by the author. Some posts are also posted on Chandler Real Estate and Sun Lakes Real Estate

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Amy Jones, REALTOR®, CNE, EPro,CDPE, CSSPE
Keller Williams Integrity First Realty ~3341 E Queen Creek Rd, Suite 109, Gilbert, AZ 85297
Direct 480-250-3857 

Chandler, Sun Lakes, Gilbert, Tempe & Ahwatukee Real Estate
Voted Chandler's BEST REALTOR for 4 years! 

www.AmyJonesGroup.com

www.PhoenixArizonaRealEstateBlog.com 
www.YourSunLakesLifestyle.com

 

 

Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

If I'm running a search for buyers and several hundred come up in the first round, and I know they're looking for a "clean", move-in ready home that won't require any work or efforts, I eliminate listings that mention that horrible word C-A-T.

It's not just that I'm allergic to cats, but many cat owners just don't smell their own cats and don't understand how hard it is to get cat smell out of a house. It's completely different than a dog odor, very different. And many times, cat houses just smell "dirty".

And to be honest, I have shown houses that have cats and you could't tell there was one living there, so I know not all cats leave this smell, but when there are a significant number of listings to narrow down to, just like other words of "TLC", "flooring allowance" and others, the word "CAT" gets put in that category as well. Just don't mention the cat, or better yet, put the cat in a kitty hotel like many dog owners do.

Jul 23, 2010 04:31 AM
Karl Hess
Keller Williams Shore Properties - Barnegat, NJ
on The Jersey Shore

Great post...humorous and informative at the same time.

Jul 23, 2010 04:42 AM
Claire Record
Keller Williams Realty--Boerne Hill Country - Boerne, TX

Amy...great post.  Couldn't agree with you more.  When I am doing searches for clients if I see any of those statements I am likely to pass on by.  If the information needs to be communicated...put it in the realtor notes and maybe spin it a different way so as not to deter the realtor from bringing the client. 

Jul 23, 2010 04:53 AM
Josh & Dawn McKinley
Peoria, AZ

I definitely agree about the "cat" description - my husband sat an open house that almost killed him because of the cat allergens. On the other hand, I've taken listings where I never knew there was a cat until he came out and demanded attention (from the most allergic person in room, of course - ME!) I'll definitely put something in the agent notes, though, no matter how clean the house and cat.

Jul 23, 2010 05:46 AM