Why Isn’t My Property Selling?
Well, this is not going to be an award winning blog, but there are only three answers to the question.
1) The agent/broker is not marketing the property. – Please people, plant the sign and pray is not a good marketing program !
2) The property is overpriced.
3) The property is overpriced, so the agent/broker is not marketing the property.
Is it possible that the property needs new paint and some repairs? Yes.
If the seller won’t do the work and prices the property at retail is it overpriced? Yes.
If you need to get the smell out and the seller won’t remove the dog is it overpriced? Yes.
I could name 1 million things that can all be overcome by correct pricing.
If the property is priced correctly, aggressive marketing will bring in prospects. If aggressive marketing does not bring in prospects, the property is not priced right.
That’s just my opinion America. Let’s hear what you think.
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
United Country Ohio Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17
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You and Neal Bloom have been talking about the same topic- Taking on Listings with Road Blocks.
I feel we need to express our concerns about a sellers home upfront or it become a self inflicted misery of having that monkey on your back for a long time.
In a saturated market- it better shine.
Stagers are rolling their sleeves up these days making great improvements...No more excuses!