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Best-Selling Author Patrick Lencioni

By
Real Estate Agent with Keller Williams North Central

  Patrick Lencioni is the author of nine best-selling business books. His latest book, "Getting Naked," outlines the importance of vulnerability in client service and shows you how providing "naked service" can strengthen client relationships and improve your business.

Naked service refers to being vulnerable with clients and demonstrating humility, selflessness and transparency for the good of a client. While many service providers try to demonstrate perfection and infallibility, naked service promotes providing service that is authentic - even at the risk of being wrong. The reward is that you'll win unprecedented levels of trust and loyalty from clients.

Getting naked starts with shedding the three fears that sabotage client loyalty:

Fear of Losing the Business: This notion prevents many service providers from having the difficult conversations that actually build greater loyalty and trust. Most clients prefer being told a "kind truth" they can benefit from, rather than being told what they want to hear.

Fear of Being Embarrassed: Ask questions and make suggestions, even if they seem silly or wrong. Clients trust naked service providers because they will not hold back their ideas, hide mistakes or edit themselves to save face.

Fear of Feeling Inferior: Naked service providers learn to overcome the need to feel important in the eyes of their clients and will do whatever is needed to help clients get the best results.

Although getting naked and stripping away pretense and ego can be awkward, when it's done with sensitivity and authenticity, clients will take notice and reward you with their business and referrals.

Click here to listen to Todd Duncan and Patrick Lencioni discuss naked service and its rewards.
http://x.jtrk72.net/y.z?l=http%3A%2F%2Fwww.prospectfiles.com%2Fmarketing%2FToddDuncan%2FInsightNOW%2FPat_Lencioni.wma&e=99&j=249822841&t=h&p=2

Comments (3)

Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Bryce,

Great Post.  I am definitely look into read Getting Naked.

Thanks for sharing,

Matt Naumann

Jul 24, 2010 01:07 AM
Walter Grewe III
Long and Foster Realtors - Roanoke, VA
Realtor, SFR, A-REO, Roanoke Homes and Real Estate

Thanks for the informative post.

Jul 24, 2010 02:04 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Bryce, I am always looking for new good books to read.  This one just went on my to read list.  Good post, thanks

Aug 10, 2010 06:27 PM