What is a short sale? Short video post on the general outline of the process.

Tony and Suzanne,

That is a very good question, I was just up on a listing against the absolute neighborhood expert - kinda one of those where the seller told me when I walked in that they had already decided... But wanted to hear what I had to say. 

I asked them why they callled me - and they said that I had more information online in an easy to digest format than anyone else... Specifically - youtube... Now, I lost the listing, because I am not the neighborhood expert (seriously, they are the experts, so I don't feel bad about it). 

I also took the opportunity to interview the seller afterwards and ask what set me apart, the other agent team had shown virtual tours... Something I do for every listing, but didn't bother to talk about... 
It should be said that I am used to being the only agent, not to compete - this is the first listing I have not taken this year... 

So now - I am working that listing presentation over... :-) Any ideas?

Hi Pat,

Well, if I had any interest in that - I would - but this is not an area I pursue - so why bother? I get my leads online, and not through a substantial farming program... This is not about being the local expert, it is about making my listing presentation better, so I can beat them at their own game. As log as I am taking people off the net, I am tapped into what I think is going to be the more long term producer for me.

How about you - are you a local expert somewhere, and how is that working? What do you do to maintain that status?