Special offer

Why CASH Isn't Always King...

Reblogger Joanne Gillet EdgeOfTheBeach.com
Real Estate Broker/Owner with Edge Of The Beach Realty 53243

Original content by Rob Magnotta

I've noticed an interesting trend lately. And by interesting, I mean completely and utterly frustrating.

Recently, I've been lucky enough to be working with a few "All Cash" buyers, or at least lucky in so much as their purchases weren't reliant on a bank. Yes, interest rates are ridiculously low, but you still have to qualify, which is not an easy task. The cash buyer solves this problem, and assuming they make a reasonable offer on a property, the transaction should be quick and painless, right?

Some of you may notice that I put the word "reasonable" in front of the word offer. That wasn't an accident. On a $600,000 home, I just had a buyer ask me... "Do you think they'll take $450,000?"

No. I don't. I really really don't. In fact, I don't want them to. I don't even want them to counter! I just want a nice, quick rejection. And why? Because you're offer is LUDICROUS!

Even if we want to debate the "bottom of market" that we may or may not have hit, we're pretty darn close.
And while I don't have a crystal ball, I'm going to go out on a limb and say we do NOT have another 30% drop to go. Personally, I don't think we have another 20% to go. So if my cash buyer wanted to write a low ball offer, I would have suggested $540,000, and would have prepared my buyer for the next step, which would more than likely be a counter offer. Some of you may think I should write the offer for whatever my client wants to write the offer at. And for the most part, you're right.
But where's the line? When do we put our reputation first? These are tough questions, but if you know the market you're in, and you know your client wants to write an offer that is light years away from making any sense, what's wrong with saying, "I'm sorry, but I won't submit an offer that low."

There are plenty of Trustee Sales, Monday through Friday around here. You got cash? You want to see if you can pick a home up for 70 cents on the dollar? Give it a shot. You don't need me for that.

I'm a Realtor. That means I work on commission. My TIME is king.

Brian Bean
The Dream Big Team at Better Homes and Gardens Real Estate Champions - Riverside, CA
Homeowner Advocate, Dream Big Team, S.Calif

Joanne, thanks for sharing.

Cash buyers seem to think they have enormous power, and in some cases, they do have an advantage -- shorter close times, less risk, etc. Education is the key. I have this conversation up front with them.

"Here's what you can expect, Mr and Mrs. Cash Buyer. They aren't going to even respond to an offer 20% below list price. If you're serious about buying a home, let's get on it. If you're just looking, I'll set you up on an email campaign and we can look online."

Jul 24, 2010 03:44 AM