You've had your home on the market for months. You've done everything correctly.

  • You hired a professional REALTOR (who has marketed it every which way possible)
  • You made all repairs before listing
  • You allow easy showing access
  • It's been staged it to perfection
  • It's priced correctly and/or you've reduced the price

But still it's not selling. What else can you do?

Here are some options you may want to consider:

This home is NOT for sale!OPTION 1: If you don't HAVE to sell, take it off the market!

Many homes are currently on the market that don't need to be. The sellers would LIKE to sell, but they don't HAVE to sell. If you are one of those sellers, you may wish to consider removing your home from the market and re-listing it next year. Right now, inventory levels are very high and your motivation to sell may be very low. Why rack up market time (which eventually results in a lower sale price) if you don't have to? Finding a buyer right now is like finding a needle in a haystack. Re-list your home when there are less needles and more haystack.

When you do re-list the property...re-hire your current agent! He or she has worked very hard and spent a lot of money promoting your home. Plus, he or she knows your home and has all of the photos, tours and other marketing already in place to quickly and easily get your home back on the market when the time is right.

OPTION 2: Consider a contingency

When the market was hopping, sellers would not even consider taking an offer that was contingent upon the buyer selling his or her own home first. Now may be the time to reconsider contClimbing the Housing Ladderingencies. If you are a seller who does not have a specific time frame for selling, if you are flexible, then this may be an option for you. There are buyers out there who are looking for a seller who will accept a home sale contingency. You may get a higher offer because a buyer may want to make up for their contingency. In addition, there is nothing about a contingent offer that prevents you from entertaining other offers. This may be your ticket to climbing the housing ladder!

Plus, imagine the impact on your advertising by being able to add these words to the listing remarks: "Seller will entertain home sale contingencies!" Wow.

Of course, you must be cautious about accepting an offer that is contingent. If it falls through, you could be back at square one. Don't make an offer on another home until your buyer has his or her home sold. Your agent will thoroughly research the buyer's current home to help determine whether it is priced correctly and likely to sell in the time frame set forth in the offer. Carefully weigh the risks and rewards before making any decisions.

OPTION 3: Become a landlord

This is certainly not for everyone, but there are some circumstances where it may be a viable option. Perhaps you bought very recently and your home hasn't appreciated...but your company transferred you out of the area. With long market times and the inability to drastically reduce your price, you may be faced with double mortgage payments. A tenant will pay your mortgage for you! Sounds good, right?

LeaseNot so fast. Before determining if this is a good option for you, you must talk to your attorney about the fees you will incur with drawing up a lease and your legal obligations as a landlord. You should also consult your tax advisor to discuss the potential impact on your taxes due to rental income. Of course, the biggest concerns are whether your tenant will damage your home, refuse showings (should it be offered for rent and sale simultaneously at any time), "forget" to pay their rent, or refuse to move out and need to be evicted.

Did you know that your REALTOR may be able to offer your home for sale on the local Multiple Listing Service? For more information about renting your home, consult your agent. You will pay a commission for this service, but the exposure is well worth it.

 

 

Well, there you have it. Three options that you may not have thought of pursuing in this challenging real estate market. Remember, our job as real estate professionals is to help you navigate the real estate market. We want you to be successful. Sometimes that may mean delaying the sale of your home, or not selling at all!

 

16 Comments on Success may mean NOT selling your home!

AUG
16
2007
104,766 Points 7 Featured Posts Outside Blog
Kelly. I have thought it, said it, and encouraged it. Its nice to have back up.
5:30pm • #1
734,709 Points 205 Featured Posts Localism Sponsor Outside Blog Hit Router

I have always believed that any property will sell is priced correctly for the location, condition and accessibility. 

Unless a seller has insufficient equity to hold out, it is always, in my opinion, price.

The alternatives you cite are valuable, but not like selling if that is what they really need to do.

 

6:22pm • #2
132,474 Points 19 Featured Posts Outside Blog

Suzi: Glad I can back you up! Providing options helps sellers feel more in control of their situation and also cements your relationship with them...they know you are looking out for their best interest, even if it means sacrificing a commission.

Lenn: You are right. Every property will sell if you reduce the price enough. That's not always a possibility, however and some can't afford to do so (I just gave up a pretty good chunk of money for not selling and have to accept a very small rental commission for one of my listings). For clients with little equity who have already moved on, it may not be the best alternative...it may be their only alternative.

Thanks for reading!

7:14pm • #3
AUG
17
2007
348,426 Points 77 Featured Posts Localism Sponsor Outside Blog Hit Router
Kelly - I enjoyed this post.  You provided alternatives that some property owners and their agents may not have considered before, and one of them may be a good "Plan B" for some people.
5:38am • #4
269,500 Points 40 Featured Posts Outside Blog
Kelly - I've been thinking the same thing myself.  If there is a "floor" to how low a seller is willing to go, and it's not generating activity, it's time to take it off for a while, even if it's only for 30-60 days just to allow for new buyers to enter the pool and see the home as fresh.  Great post.
7:38am • #5
132,474 Points 19 Featured Posts Outside Blog

Margaret: Thank you...a Plan B is always good...especially today.

Adam: Great minds think alike! :)

10:48am • #6
365,747 Points 2 Featured Posts Outside Blog

Hi Kelly,

For what it's worth...I know that in my market if the home is taken off the MLS for (I believe it's a month) then the Days On Market number would revert back to zero. Someone correct me if I'm wrong (MRIS). As an example, let's say your listing has 189 DOM now...if your client takes it off for 30 days (?) and relists it on the 31st day - the DOM starts back at zero. Now I might be mistaken here with regard to the 30 day window (I cant remember exactly) it could be within a 60 day period or perhaps even 90 days.

I think it looks better for your Seller Client if the DOM are as low as possible.

-Keith

RE/MAX Olympic, Manassas, VA

http://www.MyRealtorKeith.com

11:14am • #7
132,474 Points 19 Featured Posts Outside Blog

Keith: In our area, we have to remove the home for 90 days before it resets the market time as it appears to the general public. Even then, agents can click on a "listing property history" button and see the past market time and the price reductions, etc. I agree that it is much better to have a lower market time, overall, although the stigma has been reduced because market times are long all over. Another good reason to take it off the market and perhaps try again later! Obviously if you take a contingency, market time continues, but so long as the deal goes through, it is a mute point.

11:35am • #8
208,069 Points 56 Featured Posts Outside Blog

Kelly - I like how you put this together.  The bottom line is that sellers do have options and not all of them are desperate - it's up to us to make suggestions and let them know what they can do.

Ines

10:03pm • #9

Kelly,

An additional option that should be considered is a real estate auction.  If the seller is on a tight schedule and wants to set their home apart from the competion, an auction may be able to produce a sale. 

While I list both traditionally and sell at auction, sometimes an auction makes more sense (sometimes not). 

The point of my post (as always) is to not give up on the listings. There are alternatives that may help you and your clients. Try to get to know  a good auctioneer in your area and see what they can offer you.  If they are professional, you will still earn a generous referral fee if the property sells at auction.

Happy to answer any questions.

10:21pm • #10
AUG
18
2007
269,500 Points 40 Featured Posts Outside Blog
Kelly - Just reporting back to let you know that I gave a seller the option today to take the home off of the market for 30 days or so to "freshen it up."  There are some things that I think can be fixed to help sell the home, and they're going to entertain the idea of getting it staged as well.  I think that it shows how badly we want to help them by suggesting that they do something to help themselves.  Thanks again for the post.
1:13am • #11
132,474 Points 19 Featured Posts Outside Blog

Rick & Ines: Thank you. I like that you used the word "desperate" because we all know that reducing the price is extremely effective, but there are other options available. Some options may be better for them than simply reducing the price.

Michael: Another great option I didn't think of because it's not used often in my market area: auctions! Thanks for the information. However, giving up the listing may not be in our best interest, but in some cases, may be in the client's best interest...

Adam: Good for you! I'm sure that your clients will appreciate your honesty and willingness to do what is best for them! If our goal is to build a strong referral base and clients for a lifetime, we need to focus on (as you put it in an earlier post) what's in it for them.

 

9:23am • #12
8 Featured Posts
I would also recommend using a local property management company!  That way you can avoid the expensive lawyer's fees and still rent the house out!
2:27pm • #13
132,474 Points 19 Featured Posts Outside Blog

Jonathan: Another good idea, especially for an off-site property owner. Thanks.

8:22pm • #14
AUG
19
2007

Should you clients choose the landlord option it's worth noting they will likely receive 75% credit of their lease payment when qualifying for another mortgage.  They may want to consider this before advertsising the monthly rental amount they desire.

Greg Z @ www.MortgageAdvisor.info

 

2:01pm • #15
AUG
20
2007
132,474 Points 19 Featured Posts Outside Blog
Greg: Thanks for the tip; good information.
7:38am • #16

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Kelly Sibilsky

Lake Zurich, IL

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Licensed Through Professional Referrals, Inc.

Cell Phone: (847) 909-2337

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"Referring to top agents locally and across the country"

My take on the local real estate market, as well as my favorite people, places and things to do in Lake Zurich and the surrounding communities of Barrington, Deer Park, Hawthorn Woods, Kildeer and Long Grove.



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