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Sometimes, Call When You Have Nothing to Say

By
Services for Real Estate Pros with The Agent Guide LLC
dog with headsetSo...  On Sunday, the other agent said you could expect the inspection response from his clients to arrive on Monday or Tuesday.

Now it's Tuesday 3 pm, and so far nothing.

Technically, they're still within the time frame they mentioned (and their legal deadline doesn't run out until Wednesday).

On the other end, your own clients know that you might not get any response at all until all the way up until Wednesday and it would still be OK.

So do you call your clients to check in anyway on Tuesday?

(You know you're on top of things - maybe you've even left a voice mail for the other agent asking for an update and haven't heard back yet.)  Either way, essentially you have nothing to say, right?

But here's what your clients are wondering:

"Did she forget????"

An easy gesture that goes a LONG way with clients is simply just calling to say,

"Hey, I just wanted to let you know I haven't forgotten about you, we're still waiting on (whatever it is).  As soon as I hear I'll let you know right away."

GONE is the mounting annoyance and growing suspicion that you might have forgotten, along with...

The nervous desire to call you to check, combined with the frustration that they have to call you to check...

Replaced with, "How great that she called just to update us!"  RELIEF!

Yes, this seems like simple pie when we read it in the calm light of day.  But in the midst of a busy schedule when we have many important calls to make, it can be easy to forget that it doesn't matter if WE know we have something covered if our clients spend the day thinking that maybe we don't. 

(They experience frustration just wondering about it, so in a sense they - and our image - suffer some of the same result as if we had actually dropped the ball.)

So sometimes, just taking the extra minute to pick up the phone just to say "nothing" can do wonders - and your clients will love you for it.

Irene Dorang

Comments(9)

New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ

Interesting blog post.  keep them coming and even some consumer based ones as well..

 

James Boyer

Aug 17, 2007 03:30 AM
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Thanks James, glad you found this interesting!

Irene

Aug 17, 2007 03:37 AM
Sharon "Toni" Brown
Exit Realty United - South Ozone Park, NY
South Ozone Park - New York City Real Estate

Good point.  I get upset when I never get a follow-up call.  I believe people should treat others as they want to be treated.  The lines here in NY for Real Estate Examz are so long and every time I am in the area I think to myself, " I hope whoever trains them, remembers to cover the basics of courtesy and professionalism".  We can't count on their parents having taught them that these days.

Aug 17, 2007 03:43 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
Communication with our clients is so important, even when we don't have the answers they're looking for.  If you talk to them, you can at least let them know that you're on top of the situation and will fill them in as soon as you hear something.  No communication makes them feel abandoned, and they have no idea what you're really doing.  Great post.
Aug 17, 2007 05:13 AM
Hugh Krone
Weichert Referral Associates - Hamburg, NJ
Realtor, Sussex County NJ
 If more than a few days go by that I haven,t talked to a client iand I really can,t think of anything too say I just call to say i was checking in. Usually they will have something to talk about. Yhe ones that call you every day are not the problem. The problems arise when they ask someone else for answers because they think you don't care.
Aug 18, 2007 11:48 AM
Donna Lueder
Integrity Group Inc. - Boise, ID
Meridian Idaho Real Estate
Over communicate is the best thing, especially in the current market. Call to call. Nothing wrong with that.
Aug 18, 2007 11:53 AM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Irene - this is so well presented and so dead-on. No matter how much you think your clients trust you, they'll throw you to the wolves when they have to wonder what the heck is going on. Buying and selling real estate is emotional and when people get emotional.. you never know what will happen! Since we do this all day long, I think we forget that our clients are waiting anxiously to hear from us and the longer they have to wait, the less they will "like" us!!

Think about it - when someone is buying or selling a house, they're talking about it to all their friends. If they're constantly feeling out of the loop... they're gonna talk about that too which is NOT the message you want them to share!

Aug 18, 2007 12:12 PM
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Thanks guys - and good points - Hugh, you're so right, when we leave clients in a position to try to get the info from somewhere (or someone) else when we leave them wondering, and Jennifer, like you said, people vent their frustration by telling their friends about it - isn't one of the number one complaints by clients in surveys that there wasn't good communication between them and their agent?  (P.S. Thanks for the kind words! :)

Irene

Aug 19, 2007 01:46 AM