If you've got a Web site with your e-mail address on it, or if you've ever subscribed to anything on-line, chances are your e-mail address has been added to someone's distribution list, and you're going to be asked if you want to find your soulmate, make some big money fast, or help some poor guy from the other side of the world get rid of money that he just doesn't want anymore.

And chances are you are going to get upset because you're so tired of getting all this junk e-mail and you're pretty sure there's a law that says they aren't allowed to send them.

Well, I understand your pain. I do. Really.

I used to get really frustrated at having to take a fraction of a milli-second to hit that X in my Outlook to get rid of the offending message too.

But then I got into real estate and started getting all those flyers from other brokerages about their listed houses, or announcements about open houses, and postcards from related business vying for me to use their services or get my clients to use them...

...and I decided, as I looked at the piles of papers on my desk and in my car - as I look at those flyers and postcards that I have absolutely no interest in receiving that just keep piling up and up and up, and I try to use them as scrap paper but I just don't have enough notes to make because I've got a computer and a Palm...

...I decided I would much rather get all that stuff in an e-mail...

...because it's just so much easier to hit that X then deal with all the wasted and unnecessary piles of paper.

Huh! Go figure :)

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15 Comments on It's Easier to Hit that X

JUL
28
2010
245,439 Points 6 Featured Posts Called Shot Master

Pam, SO true and now that you brought it all into perspective, I am with you on junk email rather than in my post office box!  ~ Susan
9:39am • #2
125,191 Points 6 Featured Posts Outside Blog

Hi Dan McAllister (FirstCoast360 and JustVideod).

You said:

"Hi Pam, funny (but true) post for the world we live in today!  I can't figure out how to stop getting people to send me Meds!  I don't even take any!  Here's a link for you...you may hit delete, you may not...but you might learn something new and if you do...that's a good thing!  Right?"

I did delete your comment because the link you provided had nothing to do with this post. Shame on you.

And it was easy to delete your comment too...just as easy as it is to use that X button in Outlook.
9:50am • #3
125,191 Points 6 Featured Posts Outside Blog

Hi Susan,

I'm really tired of all the flyers and admail in my personal mailbox too...all the resources it takes to print all that stuff that just gets ignored and thrown away is criminal.

I wish really wish the government would see that and change their no unsolicited e-mail policy to a no hard copy policy. After all, business has to advertise somewhere.
9:54am • #4
868,446 Points 5 Featured Posts

Pam,

I have most of that material go to my spam box. But, every so often something really important gets in there too.

Brian
10:11am • #5
474,008 Points 16 Featured Posts Outside Blog Called Shot Master

Pam, x is a great thing. Junk mail screens are great too. I feel sorry for the people that have paid to create and send out all that paper I throw in the recycling bin without reading .... but no that sorry ;).

Makes you wonder how effective it is for them.
11:13am • #6
125,191 Points 6 Featured Posts Outside Blog

Hi Brian,

I don't have any junk mail rules set up just for that reason. Taking a few minutes to go through and delete spam is better than not seeing that lead that could be worth future income :)
11:26am • #7
125,191 Points 6 Featured Posts Outside Blog

Hi Janice,

I've done a few unaddressed admail campaigns, but every time I do I can't help but cringe at the paper and ink I've wasted and unless I'm giving away something for free they don't have an effect unless I farm the same area about 10 times.

It's hard to know how to market yourself these days...cold calling, door knocking, flyers, e-mail...with the popularity of the Internet, which allows the majority to look for things as they need them, the general public is losing patience with all that stuff.
11:31am • #8
474,008 Points 16 Featured Posts Outside Blog Called Shot Master

Pam, My experiences have been poor. I felt I wasted time, paper, ink and MY MONEY!

I have a new idea for expanding my business with virtual consults and I just don't know how to market it frankly.
2:03pm • #9
125,191 Points 6 Featured Posts Outside Blog

Hi Janice,

Well, to start you could blog about it here...REALTORS and associated businesses would probably make great evangelists for you :)
2:15pm • #10

Pam,

I agree with you. I got an email from a Realtor. A listing NOT on the MLS yet, but will suit my buyer.
4:19pm • #11
125,191 Points 6 Featured Posts Outside Blog

Hi Terry,

There ya' go...and not only is that e-mail available on your computer if you choose to save it, you can print it if you want for your files (or not), and easily delete it if you don't need it anymore.

That e-mail didn't kill any trees, waste any paper, or hit the dump or recycling depot, and you got the info you needed for your buyer.

WOW, eh?
4:26pm • #12
447,681 Points 11 Featured Posts Outside Blog Called Shot Master

Really Pam, it's not big deal just to delete emails. I get maybe 10 to 12 a day that I'm not interested in. It's not a huge inconvenience.
5:10pm • #13
125,191 Points 6 Featured Posts Outside Blog

I believe you, Malcolm :) And I agree.
5:28pm • #14
JUL
29
2010
341,053 Points 17 Featured Posts Called Shot Master

How ironic that an AR member comments on your post with a solicitation link to their business.  I stopped sending real estate flyers a long time ago and have concentrated on getting my business through the internet.

There are agents though that do continuously blast the neighbourhood with flyers and they seem to work for them. 

I guess you have to do what works for you.  I find it funny that brokers are now sending emails to us to try to recruit us.  Times have changed.
11:01am • #15
125,191 Points 6 Featured Posts Outside Blog

Hi Jenny,

I'm kind of hoping he saw the irony in it and did it on purpose. I'd hate to think he lacked that much common sense.

I know what you mean about agents who blast neighbourhoods with flyers, but I have to wonder how many times they have to do it before getting anywhere. It's the same with cold calling. There are still agents who do that too, but I've also heard of brokerages who have gotten into trouble because a rep has called a number on the no-call list.

I'm with you and concentrating on building my on-line pressence. It's worked in the past and I believe it to be the future.
11:22am • #16


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Not In Real Estate Any Longer

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