How To Improve your Video and Images for Higher Ranking in the Search Engines.

Acquiring SEO and traffic to your Blog or Website using great content, titles, descriptions, and keywords etc. has always been a subtle yet powerful strategy in the Blogging community.  Many new businesses and individuals don't start off blogging or creating websites with the understanding of how SEO (Search Engine Optimization) works, or why it might be important to their success. In time... they learn. We all do.

In my travels around the country teaching SEO, Blogging, and Social Networking, the one thing that is least talked about or questioned is the power of video and images. You hear "Content is King" but you won't hear or learn that video and images are the most viewed and sought after items on the Internet.  Could this be one of the reasons Google has links to them at the top of every search results page?

How do you get YOUR Video and Images to show at the Top of the Search Engine Results?

Matt Cutts from Google explains a few ways you can accomplish this.  He shares some great ideas and tips on using and adding meta-data and user generated content.  The idea of using captioning in Video is brilliant!  You provide the transcripts and youtube will auto-align the text.

Creating captioning is easier than you may think, Matt and others do this on every video and I can show you how.

Matt also shares some great ideas on how to use flickr, he gives some great examples and says “it’s almost like crowd sourcing!”  Flickr has great SEO but you need to understand how to use tags, descriptions and some of the tips in this video will assist you in knowing how and why.

If you create and use your own pictures, images, or video, and you want to get views, traffic, and ultimately generate leads and business, it's important to know a few key things including the SEO tips Matt shares in this video. It's also important to know that SEO isn't the only key ingredient that gets your material found on the web. Apply the concept that "Content Is King" to images and video, along with these tips and you've won 90% of the battle.

 

 

          

 

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Post is included in group: The Art Of Marketing You
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74 Comments on Improve Video and Images for Higher Ranking in Search Engines

20 Most Recent Comments Displayed Show All

AUG
03
2010
1,189,048 Points 31 Featured Posts Outside Blog Called Shot Master

Thanks for the info Brad, we heard that you can do some great things with the Kodak z8i a relative of the Flip camera.  The main difference is the Kokak has an input for a microphone.  We heard people will watch a video even if the quality is not so great, but will leave quickly if it has bad sound.
9:12am • #55
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I do love my Kodak (HD Video camera) and yes, the audio is phenominal and a very important component of quality video.  Bad sound will definitely lose visitors quickly. 
9:54am • #56
701,462 Points 39 Featured Posts Outside Blog Called Shot Master

Wow, what's next.  This will be great, I think?
2:02pm • #57
AUG
04
2010
1 Featured Post Localism Sponsor

Thanks Brad!  I will be adding this post to my bookmarks, and catching up on it.  Right now I'm trying to get my new laptop to go wireless, and thats the priority for the moment.  But I will check it out because you always give great suggestions! Thank You!
11:57am • #58
761,122 Points 106 Featured Posts Outside Blog Called Shot Master

Love the tips but I'm not sure I'm camera material.  But the neighborhoods I visit are.
11:12pm • #59
AUG
05
2010
859,462 Points 8 Featured Posts Outside Blog Called Shot Master

Thanks for the educational post, Brad...I re-blogged it! :)

Leilani
1:40am • #60

Brad, thanks for the great information. I just talked about this in my online marketing class for realtors! What a perfect time to reblog your post!
7:42am • #61
AUG
08
2010
169,299 Points 1 Featured Post

I've got so much to learn.  I wish the draft review class wasn't cancelled.
1:07pm • #62
169,299 Points 1 Featured Post

Just saw your meta tag response ~ I would work on it for you!  You've done so much for me and for us all.  I'm grateful!
1:08pm • #63
OCT
13
2010
365,365 Points 12 Featured Posts Outside Blog Called Shot Master

Brad, Video marketing is my next focus. I'm bookmarking this post! Thanks for your endless sharing of information!
11:04pm • #64
OCT
14
2010
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Ruth - I'm actually in NY (Long Island) at the MLS Tech Fair and one of our panels today is talking about video and social media, sure wish you were here to join us. If you leave now, you might still make it!  :-)) 

MLS Tech Fair - Long Island
6:03am • #65
365,365 Points 12 Featured Posts Outside Blog Called Shot Master

Brad, Nope, can't make New York. Matter of fact, can't even make New Orleans. Where's your next stop???
10:34pm • #66
OCT
16
2010
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Ruth - we may just have to have you come to the  "Z"academy online Campus, I'll have to put together a "Video Marketing" class so you won't have to travel.  I'll let you and the rest of the AR community know when I have it all put together.  Very soon, I promise.  :-)
12:35pm • #67
OCT
22
2010
365,365 Points 12 Featured Posts Outside Blog Called Shot Master

Brad, That would be WONDERFUL! Count me in (I'll be keeping my eyes open for the announcement!)
12:12am • #68
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hey Ruth - we're still working on the Zillow Academy Campus, but the first class is next Monday (it's not video, it's widgets) but you're always welcome to join us anytime. We'll do video sometime in the near future once everything gets settled in.  :-)
12:20am • #69
NOV
29
2010
144,483 Points 25 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brad,  Bookmarked for sure!  I am flying to Dallas next week to attend a video conference put on my Brain and Frank of TBWSdaily and the Mortgage Marketing Animals and Ron Quintcero...three days of complete immersion.  I am expecting to rock the world with video very shortly.  LOL
11:33pm • #70
DEC
02
2010
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hey Deborah - looking forward to a "Rocking World" with you in charge!!  

Happy Holidays if I don't talk to you before years end. :-)

PS - Tell Frank and Brian I said Hi ~
10:09pm • #71
DEC
11
2010
365,365 Points 12 Featured Posts Outside Blog Called Shot Master

Brad, When is the class on video? Missed the one on widgets, but don't want to miss the one on videos!
1:28am • #72
681,475 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Ruth - I will be doing some video classes over at ZillowAcademy after the start of the new year.  If you need some help before then, feel free to contact me anytime, I'd be happy to try and help. :-)
10:00pm • #73
JUL
06
2011
146,032 Points Called Shot Master

Hello Brad,

Great post, was not aware that pictures could play such an important role in SEO optimization.

Was not aware also that Flickr picture could help in the SEO Optimization.
8:50pm • #74

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Brad Andersohn

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