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Reciprocal Facebook Business Page Like Exchange

By David Bruce, Jr.

Services for Real Estate Pros with Frederick Web Promotions

July 28, 2010 05:26 AM

Personal Facebook Profiles are NOT the same as a Facebook Business Page!

For one thing, it's Facebook's rules specifically state personal profiles are NOT intended to be used for business purposes...

What really makes the difference is "under the hood" of a Company Facebook Page:

You HAVE to have a personal FB profile in order to get a Company Facebook Page
What you post to the wall of your personal FB profile is NOT VISIBLE TO GOOGLE
The contents of your personal FB profile are visible to YOUR FB FRIENDS ONLY
What you post to your Company Facebook Page IS SPIDERED BY GOOGLE

ActiveRain blogger Jane Grant's popular Facebook Fan Page Exchange is a big step in the right direction for real estate agents (and other small business owners for that matter) to promote thier newborn (or stagnant) Company Facebook pages...

Getting Fans (or "likes" as Facebook now prefers to call it) is better than nothing but it's NOT ENOUGH

Facebook Has A Spam Filter!

It's good for you to "like" a Facebook business page but to really give that person's FB business page a "boost" it's better if you say something on that companies wall.

It does no one any good to have 1000 fans, if 990 of them never go back, don't log in, and never said anything: What Facebook is looking for is participation.

The algorithm can not *read* what is being said, but it can measure activity: zero interest in a FB business page= Facebooks algorthim has no choice but to assume the page is relatively worthless, therefore that pages posts are deemed spam (none of that companies posts will be broadcast to the friends of friends News Feed)

All Outgoing (Broadcast) With ZERO Incoming (Recieving)= Facebook Considers Your Business Page to Be Spam

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

So you have a company facebook page?

Great

I'm finding that if you don't "bribe" people (offer value isn't really bribing) they wont "say something" or interact... no interaction = your company facebook notes are NOT going out to the News Feed

Getting your posts to make it to the General Facebook News Feed is "friends of friends"... that's a WHOLE LOTTA EyeBalls on your posts if you make it to the News Feed

Want Free Help Setting Up Your Company Facebook Page?

for free help completing this easy task Join one of our Company Facebook Pages at Local SEO Consulting in Md and leave a comment. Make sure you leave your activerain blog url so our other fans can see it and so Google can see it thus giving you a inbound link, and leave a phone number so we can schedule a free hour of SEO consultation

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Dave Gubler

Mission Viejo, Foothill Ranch, Lake Forest, Ladera Ranch - Lake Forest, CA

Realtor | Orange County

Thank you for this post David. My FB business page is in the early stages and you have pointed me in the right direction.

Jul 28, 2010 05:29 AM

Lynda White

Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY

Admin. Mgr., Keller Williams Realty

Oh wow what wonderful information!! I did not know that Google spiders your business page! I've been putting off building that (ours is in the early stages too) but now I will look into doing that immediately. Thanks so much!

Jul 28, 2010 05:36 AM

Glenn Roberts

Retired - Seattle, WA

This is good to know, David, as I tweak my social media. Thanks.

Jul 28, 2010 05:39 AM

Ken Barker Realtor® GRI, E-Pro Certified

Dilbeck Real Estate - Burbank, CA

David - I am so glad that you are giving some great info. I know that I need to spark a fire on my SEO thru FB. This is definitely something that is in the plan. When I plan on working it in to my schedule and making this a part of my FB, I will look on your past blogs and this one, that I bookmarked.
Thanks for the info.

Jul 28, 2010 02:28 PM

Elizabeth Bolton

RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA

Cambridge MA Realtor

Hi David ~ Just left my cut and paste (had to save it last night during the AR outage) comment to Jane about the like exchange here by mistake. Funny - when I do a search on "Jane fan page like" or something like that your post comes out at the top of the heap - there's an SEO lesson in that for sure.

Liz

Aug 06, 2010 02:20 AM

David Bruce, Jr.

Frederick Web Promotions - Frederick, MD

Local SEO Apex Predator

Thanks Dave Gubler, become our fan and you're entitled to $100 worth of social media marketing (and local SEO) consulting. Want me to set yours up for you? Odds are I'm way faster at it than you are (we manage a dozen company facebook pages for our clients).

That's our way of rewarding our company Facebook page fans, we need exposure so we provide value. Head on over to http://www.facebook.com/FrederickWebPromotions/

Thanks Lynda White, ditto for you, if you want to get this up and running quicker just become our fan @ the above link. You're not obligated to any of our services.

Bottom Line is: you want fans? Find something of value to offer them (don't do like the fast food joints and offer trinkets or "me givem wampum, u givem 2 million acres of prime real estate...", You do NOT want to insult your Facebook fans by rewarding them by "beating them over the head" with your marketing message, you NEED THEM

Thanks Glen for the kind words

Feb 22, 2011 09:42 PM

David Bruce, Jr.

Frederick Web Promotions - Frederick, MD

Local SEO Apex Predator

Thanks Ken, post your company Facebook Page url here so I can "like" it

We're offering free help in setting yours up (or doing the "under the hood" stuff for local SEO) for any one who becomes our fan on Facebook (and asking there/ posting there)

http://www.facebook.com/FrederickWebPromotions

What do we do after you become our fan?

If your Facebook business page is incomplete, we can show you how to finish it (I'm probably a lot faster than you are... time is money)

If your's is complete we can show you what to do to get it to rank in Google for YOUR geographical area (local SEO is our forte)

... and none of this will cost you (or any other AR member) a cent

just become our fan and post something/ interact

Thanks again for the kind words :o)

Feb 22, 2011 09:44 PM

David Bruce, Jr.

Frederick Web Promotions - Frederick, MD

Local SEO Apex Predator

Rename your Facebook pages...

Do not brand YOUR EGO... nobody knows who you are.... nobody is searching for YOU... they're searching for what they want

WIFIM... "what's in it for me" is their mantra...

so YOU need THEM.. it behooves you to become what ever it is THEY"RE LOOKING FOR (and Ill give you a hint.. they're not lawying in bed, staring at the celing marveling at your wonderfullness ((your eog would have you think otherwise))

You guys are realtors.. there are two reasons people buy homes:

They're relocating for a job (translation: they're searching for a commmuntiy to plant roots in near that job)
They're investors (with CASH) who want to buy a $500K home for $250K or variations on that theme

SOoooo.. you want to show up in the search streams of ppl in category 1.? Then your product.. is your communtiy... it's NOT YOU

you want to show up in the search streams of ppl in category 2.)... you turn your blog (or 4 of your 8 blogs.. yes you read that correctly.. you need ONE MAIN blog (not AR) and up to 8 SUPPORTING BLOGS... but I dirgess... that's another whole blog post concept).. getting back to #2.) you want to show up in the search stream of ppl in category 2? you BECOME an INVESTOR blog

A consutant's job is to tell you what you don't want to hear... it's not to tell you what ever it takes to get you to write the consultant a check

... don't shoot the messenger... I KNOW you didn't want to hear all of this ( #wakeupandsmellthecoffee )

Call 240 397-9804 to DOMINATE the search stream of your choice

Oct 16, 2011 08:41 AM