Blogging! Blogging! Blogging!
This seems to be one of the top buzzwords in real estate these days. Everyone wants a blog for one reason or another. For most agents, blogging is another media used to get leads that can be converted in to clients. However, how can an agent get leads if he or she is not targeting a local market in their blogs? To a certain extent, blogging should be kept local and pointed toward those that are in your local area and filled with information that will be helpful to buyers and sellers. Your blogs should be about people and places. Information of interest to those relocating to the area and for those interested in relocating to the area. Your blog should make you the source for solution and not identify you as a ball of confusion spiraling downward on a roller coaster of varying topics unrelated to local readers. It is not a bad idea to keep abreast of national news. However, agents should consider keeping most of their personal blog content local. It will also give you a higher ranking in the search engines for your area, draw more visitors to your site, and produce more leads.
When you get a new listing, write a blog about the listing area. Instead of identifying the features of the home in your blog, identify the features of the neighborhood and area. Talk about the local events and places to see in the area. Talk about the benefits of relocating in that area. Once you have completed your blog, add a simple link to the new listing as a featured property in that area, and at the bottom, add the verbiage, "PS: Don't keep us a secret. Refer us to your family, friends, and co-workers!"
If possible, use a language switcher so the readers can switch between various languages. This option will enhance your services to other communities.
Keep your blogs positive. Potential buyers and seller really should not interpret anger in your blogs, they will not return. Nor will they see you as a potential agent. Would you hire an angry agent to represent you? Communicate disagreements in a calm manner on your blogs it works.
Finally, since so many people love widgets, create a neighborhood widget for your blogs. Take pictures of the neighborhood parks and recreational areas, popular malls, event areas, schools, etc. Give the viewers an insight to the neighborhood.
Regards,
Carolyn Nelson, NAR Certified Real Estate Assistant | Carolyn@OnlineREPA.com | http://www.onlinerepa.com/ | Bus: 877.717.4491 | Fax: 866.590.2269
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