Do the Older Folks a Favor!

 

Now, I am including myself in this blog post.  I am not old but I am not young either.  I wear reading glasses and can't see to read without them.   I get frustrated when advertising is printed too tiny for me to read.  I believe most folks feel the same way.

                                                                                                    

I do lots of advertising whether on the internet or in print.  In our area, print media is still a viable option.  We are different from some places but real estate magazines and newspaper ads still attract buyers in the Texas Hill Country.  Maybe it is because we have so many tourists that come here and buy property while visiting.

We make sure older folks can easily read our ads.  A few words easily read are better than many words not read. 

I have noticed even on internet blogs and profiles sometimes the print is too small to read.  Having sold advertising in the past, I know that white space is important and letters large enough to read easily will make sales for you. 

So remember, when you are advertising property or branding yourself, make it easy to read.  You want to get your message out!

Ricki Eichler Real Estate, your Texas Hill Country connection                                 www.reretx.com

511 Junction Hwy                                   Kerrville, TX                                        (830)257-2520