A true buyers agent typically won't have any listings of their own.  This provides for a unique circumstance that must be overcome in more ways than simply placing a link to the MLS / IDX; here is why...

Buyers

Buyers will primarily start their search, online and off, searching for homes.  They'll look over dozens of homes and make notes and save listings for later.  Being consumers that they (we all) are, they want to know what their options are.  Should such a buyer come to a buyers agent website and can't find properties... well they are likely to go elsewhere because they aren't interested in contacting the real estate professional yet.

Search Engines

When listing information can be found on a website by a search engine spider, the likelihood of your website showing up in search results, when a local buyer is searching for a specific address, will increase greatly and make your website more relevant to the area and niche you work in.

So how do you make sure search engines, buyers and everyone else in between find properties when you don't actually have listings of your own?  While there are many possible answers to this, I've recently come across one that I really liked, have never seen before and would work great for a buyers agent looking to get ahead of the crowd. The answer...

PROPERTY REVIEWS

Address:  123 McLaughlin Ave
City: Riverside
State: CA
Zip Code: 92513

Bedrooms: 5
Bathrooms: 3
Garage: 2

Square Feet:  1,795
Stories: 2

Review Rating: 4 out of 5 stars

Review Notes:Today I showed an interested buyer this immaculate home in Riverside.  The image should speak volumes to the beauty of the landscaping and stone paved driveway but what I found on the inside simply cannot be expressed in words or photos online.

The biggest thing to be concerned about with this property is that some of the pavement in the backyard surrounding the pool will need to be repaired as I noticed several decent sized cracks.  If a buyer was interested and had a little extra repair money to invest, I'd actually suggest they consider completely overhauling the pool area to match the paving stone driveway in the front.

If you'd like an opportunity to tour this property and see what can't be put into words or photographs, contact me and I'll open the doors and show you around.

This may not be your property but you've just written a review for it and can publish this review on your website, on Active Rain, your Blog and so on.  You can be creative and use a star rating, a thumb rating, a bagel rating or whatever you'd like.  You can focus on luxury home reviews, foreclosure reviews, dumpy fixer reviews or whatever you'd like.

The next time a buyer does a Google search for 123 McLaughlin Ave Riverside, CA 92513, they may find your review and you've just offered them an opportunity to tour a home that they are interested in.

If you do these reviews long enough and frequent enough, you may end up with a few selling agents willing and wanting your online audience to see one of their properties.  The opportunities are endless here depending on how creative or bold you'd like to be.

Sincerely,

John F. Jones III
Info@10minutes.org
Twitter: @10Minutes 

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