Media Outlets to Promote HAMP

The Kaplan Thaler Group, a New York-based advertising agency, in cooperation with the Ad Council, has created a pro bono campaign to persuade home owners to learn about the federal government's program for helping troubled home owners modify their home mortgage. The Ad Council will distribute the new public service announcements for the program, called the Making Home Affordable Program (HAMP), to more than 33,000 media outlets nationwide. The campaign includes television, radio, print, out of home and web advertising. The PSAs will air in advertising space donated by the media.