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Real Estate Agents-How To Look Like a Champ In Your Customers Eyes

By
Real Estate Appraiser with Thomas Horn, Real Estate Appraiser

I know that some of you will say "Why should I get an appraisal when I am an agent and can do my own market analysis?", but there are benefits to the appraisal. My main concern here is with the homeowner who want you to over price their home. When you know that they are asking you to do this, you need to suggest they get an appraisal by an unbiased third party, that way when the home is under contract and the appraisal is the last thing to do before the deal is closed, you don't get the phone call about the home not appraising for contract price and the sale falling through.Agent-Sell your over priced listings quicker with and appraisal.

Lets face it 90% of the time, price is the number one thing that is keeping a house from selling. I know that is true in my own market here in Alabaster, Alabama. If it is priced correctly, especially in the current market, it should sell, barring any problems with condition, etc. By pricing the home correctly marketing costs will not be wasted and the homeowner can move on to their new home and not be held prisoner by "the home that will not sell". By shifting the pricing to the appraiser, the homeowner will not have any animosity towards you.

The appraisal will determine the market value based on nearby similar sales. In today's market it is important to also look at competitive listings. These are homes that will be in direct competition with your clients home. Why price a home $5,000-$10,000 higher than what they could buy elsewhere. They may not like it at first but they will thank you when they sell their home in a reasonable time for a fair price. If you have a listing in Shelby or Jefferson County, Alabama, that is overpriced please call me at (205) 243-9304 to order your appraisal today.

Comments (2)

Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Hi Tom, I've got a couple divided on this subject right now.......she wants an appraisal and he thinks it's a crazy idea.  (He is also the one that is very unrealistic about what his home is worth)

Aug 03, 2010 02:40 PM
Tom Horn
Thomas Horn, Real Estate Appraiser - Alabaster, AL
Appraising The American Dream

Ann,

Good luck with that one!  Hopefully he will come around.  I recently did an appraisal for a couple with the same problem.  Luckily everything worked out and they realized the benefit of the appraisal.

Aug 04, 2010 07:05 AM