According to the US Census Bureau there is an estimated population of 156,395 people living in Cabarrus County NC. Of that population it is estimated that 7.6% are Hispanic. Its a very small percentage but does come out to roughly 11866 people. That is still a good number of people who are just waiting to find out how their dreams to own a home can come true.
From speaking with clients and personal friends there seems to be a mentality in the Hispanic community that home ownership is only for those with tons of money to spare. I will admit even I was under this perception until we purchased our home. So how do we get the word out there that home ownership is within their reach too?
Of course, the obvious answer is advertising. There are usually lots of local Spanish speaking newspapers, magazines and publications that can have some great rates for ads and will gladly help you translate your ads. This will usually help to cover a majority of Hispanics in our area since there are not any local Spanish tv channels. There are also a couple of Spanish speaking radio stations that are always willing to negotiate a deal.
Another great avenue I have found is actually getting involved with the community! I do this not only to advertise but to help out my community. There are many Spanish geared soccer leagues for kids as well as adults. They are constantly looking for businesses to sponsor them in some way and are great at getting the word out. Also there are lots of community centers in Cabarrus County that work in helping out kids and parents learn English and assimilate into the American culture while celebrating their own. They are ALWAYS looking for people to help out in any way possible.
One of the best avenues for responses for me has actually been passing out flyers in the Hispanic geared businesses. I have gone up and down streets putting my flyers and business cards in all Hispanic meat markets, bakeries, restaurants and general stores. The owners of the business are always very willing to allow you to leave your material and if you talk with them a little they will even help to sell YOUR business to THEIR customers.
Whatever you do, it is great to realize that right now this is a big market. Many Hispanics are willing to work with you if you can show them that you are serious in making their home ownership dreams come true.
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