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With Facebook now having 500 million people actively using it throughout the world, many people are scrambling to set up a Facebook Fan Page to help them increase their business. Unfortunately, the majority of these people will create a Fan Page and struggle to get people to join it (minus friends and family, of course). So, if you ever wondered how people are able to create Fan Pages with a strong fan base, here are 5 tips to help get you moving in the right direction:
1. Know Your Target Audience: Before you create a Facebook Fan Page, you should first research everything there is to know about your target audience. What are their interests, what do they like to talk about, at what times of the day are they on Facebook; answering questions like these will help you not only create a Fan Page that will cater to their interest, but also indicate when you need to post on it. Posting on you Fan Page at times when your audience just logs in will allow them to see your update in their feed without having to do any scrolling, which can have tremendous impacts on your exposure.
2. Control Your Posting: Writing too much on your Fan Page will make it look like you’re spamming. Writing too little on it will make your audience think your Fan Page is abandoned. Consider setting up a schedule on when you should post so that people can expect posts from you.
3. Promote Your Fan Page: If you want to get more fans to your Fan Page, you’re obviously going to need to promote it. Tell people about it on your blog, on your Twitter page and let your email subscribers know about it as well. Another thing worth considering is taking advantage of Facebook Advertising to promote it.
4. Keep Your Content Relevant: Whenever you plan on posting content to your Fan Page, you should always ask yourself “is this relevant?” and “would people be interested in reading this?”. If your content meets both of these requirements, then you should post it.
5. Engage: Facebook is about interacting with others. People want to share their thoughts and opinions, so make it easy for them to do so on your Fan Page! This can be done by posting controversial content or even just asking people for their thoughts and opinions on your post.
6. Get Feedback: The audience is the lifeblood of your Fan Page. Without them, you have nothing. That being said, why not ask them what they think about your Fan Page? Ask them about the things they like about it as well as the things they think could use improvements. This can not only lead to a more loyal fan base, but it will also encourage your fans to tell their friends and family about joining your fan page.
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