Most of you may not understand the meaning of the "Spirit of Aloha" or the "Malama" when applying it to business so let me give you a little insight into how most of us conduct business in HAWAII when applying these two basic principles. In plain language the "Spirit of Aloha" means a 'sense of caring and kindness to those around me' and "Malama" means stewardship and when applying both of those in business we take care and give of ourselves with unselfishness in regards to human assets.

I consistantly write about the relationships I have with my clients, peers and even connecting with others here on Active Rain with emotion, sincerity and positivity. I was sitting here and thinking about how our states differ with our real estate laws and contracts and then it clicked!  In Hawaii we must conduct our business differently because our way of life is different here in Hawaii. Some just don't understand when it comes to getting even a little personal with our clients, our peers or any one else related in our industry.

"Malama" is personal. It is warm and inviting. It comes from the heart. It comes from the soul. It's a way of life. We give without keeping a mental bank of what we "should" get in return. We give of ourselves and help one another. We accept responsibility unconditionally. We protect.

Granted, not everyone will conduct their business in the same manner  I do because whatever society we grew up in or values we have learned along our journey in life is how we will perform when conducting business. I came from the "old school" in Hawaii. I learned to care for, to pay forward to, and to honor and respect those around me. I carry myself this way in every day life and carry myself this way in business. I am as true to others as I am to myself.

The "Aloha State" is what our state was nicknamed. Admissions day was August 21. 1959 and this past Friday (third Friday of August is when it is celebrated) marked 48 years of Hawaii as the 50th state of the union. It was also the 125th Anniversary of Iolani Palace (picture courtesy of Honolulu Advertiser)

I give you my Spirit of Aloha and Malama.

So tell me. Do you conduct your business with Malama?

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Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents. Website: www.hawaiihomesmarket.com