Quotes Matter

Sunday morning I had an e-mail from a couple who own several luxury properties in our area, asking if I had buyers for any their properties. It seems they had read an article in the Sunday New York Times by Kevin Brass and I was quoted in the article and identified as "an agent specializing in luxury homes who is based in St. Petersburg, Fla". I met with this very nice couple yesterday and we look forward to doing business together. They wanted to know how I got to be quoted in the NY Times. I told them it was a long, convoluted trail, but it goes back to networking and connections. A writer asks someone they know (not necessarily a real estate agent) who would know about, or have comments about, etc. They call - that person talks and probably recommends someone else (as I recommended his investigating the Bella Collina development by Ginn Company. 

That mention brought me a client, and several very expensive ads in the NY Times have brought me 0 calls. It's that third party advocacy that makes the difference.

Attend conferences, attend classes, volunteer, network, share.  That's what it's all about. 

Sharon Simms, Real Estate Agent serving St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.