Ar_home_b_search
 

We have something fantastic to share with you this morning.

Hot on the heels of the release of community pages on ActiveRain, we have implemented a system to reward members for writing great hyper-local content. We will now have the ability to feature hyper-local posts.

Hyper-local posts that are featured will be awarded 300 additional points and the blog post will remain sticky at the top of the community page. Featured hyper-local posts will capture the essence of an area and serve to enhance the visitors understanding of the community/neighborhood/area about which it is written.

(Just a side note, because I know this will come up......these featured hyper-local posts will not become featured on the main feature board on the home page)

As the days and weeks go by, we will compile some of the best hyper local posts so our members can get a better idea of what constitutes a featured hyper-local post. We will also feature some of these posts on the home page over the coming days and weeks to additionally give our members a better idea of what a great hyper-local post looks like.

If a community has a featured hyper-local post, that community will automatically have a 'Featured Real Estate News' section created on the community page. The community will then display the last 3 featured posts for that area.

We are firm believers that hyper local content is the best way to reach consumers in your market. It affords you the best opportunity to reach consumers much further in the buying process than the traditional internet home buyer. What is hyper-local? It's content that targets something more specific than a city. It might be about a specific community in your town. It could be content that focuses on a specific sub-division or condo complex. This kind of content is easier to get to rank in the search engines and it's the kind of things people search for as they really being to narrow their home search down. It's also the kind of content your neighbors search for that allows you to market to them by being the central purveyor of information for your area.

We're excited to be able to reward great hyper local content and hope this serves to elevate the quality of the information our members deliver to their communities, the people that live in those communities, and (most of all) the people looking to live in those communities.

 

118 Comments on Featured Hyper-Local Posts - Elevating the Quality of Hyper-Local Content

AUG
09
2010
285,140 Points 11 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Very cool...you guys are always thinking and pushing the envelope to better serve us!

 

9:12am • #1
691,680 Points 9 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Very Very cool and i think this is a GREAT FEATURE. THIS PLACE IS GETTING SO FEATURE RICH i AM SO HAPPY TO BE HERE

9:12am • #2
339,566 Points 27 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Writing these posts have actually been my favorites.  It allows me to introduce myself to new people, learn about a business, write about it, and get many thanks from the proprietors. 

When writing about specific areeas, condo complexes, schools, etc., it's all about the long tail.

9:14am • #3
726,265 Points 16 Featured Posts

We are constantly posting hyper-local news on specific communities for our Long Island area...so we are looking forward to one day being one of your featured local posts!

Larry & Sheila, Long Island, NY

9:18am • #4
390,979 Points 3 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I like it! The fun part is going out and about taking the photos and compiling the post. Now you guys are going to feature them-truly wonderful.

9:18am • #5
1,036,324 Points 165 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Many of my posts are about our new subdivisions and they rank highly on google.....my phone rings because of these blogs and traffic is driven to our open house events that I post every week.

9:21am • #7
388,605 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Good Morning,

Thanks for the update. Have a great day.

9:22am • #8
1,157,653 Points 117 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

This is great. This is what I like to do on Active Rain.  Write posts about the area where I work and more importantly live.  To give fun & interesting information that someone new or old to the area may not already know.  It's what makes our blogs more interesting to consumers. 

9:24am • #10
437,720 Points 35 Featured Posts Outside Blog Called Shot Master

Does the The wizard of Oz  work at ActiveRain......?

9:26am • #11
441,093 Points 6 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sounds Terrific.  Thanks for keeping the juice flowing.

9:31am • #12
1,194,390 Points 89 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I am happy about this!!!  I hope more members start writing for consumers.  I am glad they will not be on the main dashboard to get filled with comments from the usual suspects...

9:38am • #14
1,481,948 Points 276 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Wow!  Points!  Thats a sure way to get me to do something I've been "shoulding" on myself for not doing enough of!  I'm off to Georgetown!

9:48am • #15
314,764 Points Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I love it..Thanks for being creative and coming up with ways to help us!! This is awesome!!

9:56am • #16

Great Post, Loved the info.  Thanks

http://www.markjacobsrealtor.com

Mark Jacobs
9:59am • #17
399,039 Points 3 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I look forward to reading some of these posts and well as contributing. Yahoo.

10:10am • #18
284,081 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

AR, 

Love it.  You don't have to convince me that Hyper-Local Posts are the way to go!  I do like the idea of Featured Local posts though, nice to show off best of community and keep it near the top.

All the best, Michelle

10:15am • #19
402,965 Points 23 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is a great concept, and will help us all to focus on why we are blogging in the first place....

10:19am • #20
308,536 Points 33 Featured Posts Localism Sponsor

Super duper idea!  Will any of our past hyperlocal posts be featured, or is this only for new posts going forward.  I've been hyperlocal blogging for awhile and would be a bit redundant to go back and post a hyperlocal post about those same communities...but I will if I have to!

10:22am • #21

This is the sort of initiative that makes Active Rain a must for anyone in our business who wants to stay or get to the top of their field.  thanks to the Team!!

10:29am • #24
1,180,449 Points 134 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Question - I have seen some phenomenal hyper local posts but rarely use the suggest button for those.  Will it help the AR staff if we use the suggest button on excellent hyper local articles?

 

10:38am • #25
220,297 Points 1 Featured Post Localism Sponsor

That is great news!  Keeping Localism local and posting about an area is one of my favorite things on the Rain.

10:38am • #27
508,721 Points 8 Featured Posts Outside Blog Called Shot Master

i am excited to see what Google does with all this fresh information.

10:40am • #28
171,789 Points 1 Featured Post

saaweeettt. In my opinion, hyper-local is the best part of AR.

 

10:41am • #29
1,306,423 Points 314 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's always nice to be rewarded for our efforts. Of course the BEST reward is that phone call or emal from a buyer or seller who wants to work with us! But the points ain't bad.

Jeff

10:44am • #31
271,655 Points 3 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I think its great that hyper local posts will get this type of encouragement because its these posts that actually get the phone to ring, but they arent usually featured because they are not controversial or really that interesting for other agents to read.

10:51am • #32
282,325 Points 2 Featured Posts Called Shot Master

How did this get by me?  Oh, well.  This is great to know.  My brokerage is committed to bringing community news to the masses, and it will be great to be "rewarded" here for it as well.  Thanks. 

10:52am • #33
548,980 Points 110 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Ahhh...

So it all begins to make sense. Yay! I was getting so confused :)

And I was right. You Guys want Real Estate related content. I knew it. Must have something to do with this being a Real Estate Blogging Platform :)

Now what the hell am I supposed to do with The Crap-A-Rama? Doesn't really belong on AR anymore does it? :)

TLW...ROAR!

10:57am • #34
490,243 Points 11 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Great!    That sounds like it includes businesses, communities, open houses, and events.   Lots to choose from.....

11:05am • #35
133,179 Points 25 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is great news...and, coming off my first RainCamp, I am ready to start producing that hyper local content.  Really love the evolution at AR...super impressive.

11:05am • #36
Attended Rain Camp

Yippeee! I love my community. It's where I live, work and raised my Family! I love to share features on it.up

11:12am • #37
295,452 Points 5 Featured Posts Outside Blog Called Shot Master

We post almost all consumer-oriented posts so this should be very interesting to watch as it develops. Can't wait to see some of the best hyper-local stuff so we can make ours better (Lord knows there's always room for improvement!) Thanks, AR Dudes!

11:16am • #38
398,940 Points 31 Featured Posts Outside Blog Called Shot Master

I can see I'm going to have to get to work.

11:23am • #39
1 Featured Post Called Shot Master

This is such a fantastic idea and I'm excited to watch if my local content 'makes the cut'.  It's so great to see these new, well-conceived features roll out here on ActiveRain.  Keep them coming!

11:27am • #40
161,883 Points 3 Featured Posts Outside Blog Called Shot Master

There you go again, showing the AR love and commitment to the AR community.
This is another great idea. Points? you said points? you said feature? I am all over it.

11:33am • #41
165,580 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I have local content I have been waiting to write, maybe this will push me to get it done!

11:36am • #42
408,192 Points 12 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

This is a great idea.  As one that has embraced the Localism side of AR I am very excited.  Can't wait to see this as it grows!

11:41am • #43
284,002 Points Attended Rain Camp Called Shot Master

That sounds like a great idea. AR is always looking for ways to make thing better for the agents that contribute information.

11:56am • #44
1,226,436 Points 262 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

This is exactly the kick in the pants that we needed to get SERIOUS about hyper-local posting! Time for me to grab my camera and get going!

12:00pm • #45
440,708 Points 7 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I saw this hyper local option this morning, totally dig it. I think it will help everyone (agents, the consumers) in finding the information they need.

12:24pm • #46
123,602 Points 1 Featured Post Outside Blog

Wonderful idea. Local content is the best.

12:35pm • #47
137,304 Points 2 Featured Posts Localism Sponsor Hit Router Called Shot Master

One of these days when you take a break from inventing all these new features - lets have a chat about rural markets.

Lake Oconee is a tri-county maket, covering three counties with a combined population of about 50,000.  Each of our county seats - CITY, in AR jargon, have 4-5,000 residents. 

So hyper-local and consumer searches take on a different meaning for Madison compared to Atlanta, for instance.

Just saying...

12:37pm • #48

Can't wait to see some of the featured hyper-local posts. I'm new to blogging and wondering whether my first post constitutes a hyper-local post.

Nina Rogoff
12:38pm • #49
180,150 Points 33 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is great!  I felt I wrote my best posts during the Hyper Local Challenge a few months ago.  Prior to that challenge I shied away from them. I have no idea why.  I'm very proud of where I live and I believe it really came through in these older posts.  I now have to get back out there with a camera and my antennas up.

LONG BEACH NEIGHBORHOODS:

California, Heights, CA:  A Historical City Treausre

Bluff Heights, CA:  A Good Fit For You?  You Decide...

Belmont Heights, CA: Where Small Town Beach Living Awaits You!

LONG BEACH RESTAURANTS:

Help!  I'm Full and I Can't Get up!

 

12:42pm • #50
Localism Sponsor Attended Rain Camp

This is very exciting.  Thank you for helping us better present our community.

12:47pm • #51
292,388 Points 5 Featured Posts Outside Blog Called Shot Master

This is great, for the month of August in my area the real estate market slows down so I have been posting one  Hyper-local post a day for the month of August already. Hopefully I'll get picked up as a feature post. ~ Dave

1:20pm • #52
351,800 Points 16 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Awesome - I'd say you guys have scored another home run with this news!!!

1:21pm • #53
167,244 Points 3 Featured Posts Called Shot Master

I love this idea too. Wondering if the featured posts would always be sticky or if there would be a limit to the number of sticky posts?

You know, in case I write 12 fantastic posts to the same community, I want to make sure that the more timely posts also get some face time =). 

1:46pm • #54
381,835 Points 19 Featured Posts Localism Sponsor Outside Blog

The localism posts are among my favorites because you get to meet some great people when you interview them about their business. It's a lot of fun.

1:47pm • #55
568,837 Points 12 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I like the way ActiveRain is always moving forward and being aggressive with the competition.  This is great news.  Thank you.

2:02pm • #56
562,808 Points 54 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is certainly a great incentive to hunker down and get those hyper local posts out.

2:12pm • #58
262,014 Points 5 Featured Posts Attended Rain Camp

Can't wait to get my first 300.  I'm looking forward to seeing just what you pick as 'worthy.' It will be a good lesson for all of us.

MB

2:14pm • #59
486,995 Points 85 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I've been writing a lot of hyper-local content for my market in Los Altos and Los Altos Hills California.  I hope the folks choosing these posts will look at what I've published.  I was very disappointed that my blog post about the NY Times article on rich mortgage defaulters, which focused on Los Altos, and I posted corrective comments on (with stats) was not chosen as a featured post and another non-local blogger's comments on the same article did get featured.

Hopefully this new system will provide the right focus.

2:27pm • #60
Called Shot Master

This is great news for those of us looking to get more & more local with our targeted audience & marketing efforts.  Not that I needed the extra incentive to keep writing, it definitely makes things more exciting for us.  Thanks!

2:28pm • #61
548,980 Points 110 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Whoa...

Doing the Math:

Sign in plus 10 Comments per day. 350 points.

1 Post. 250 points.

1 HyperLocal Feature. 300 points.

For a total of 900 points. If it makes regular feature status, that one post could hit 1,000 points.

Crap. No wonder I can't catch up :)

TLW...ROAR!

2:30pm • #62

I'm hoping this isn't the same catch as with community sponsors but am not optimistic.  Those of us in areas without places smaller than a town (and NO cities!) will be out of luck.

I'd consider it "gaming" to create a community beneath a town with the exact same name as the town. The town of Alpha has 21 homes for sale: Alpha NJ Data on Homes for Sale, August 2010 - Warren County Market Reports.  There is no subsection/community smaller than Alpha.

Are we country bumpkins going to be left out of this as well?

2:41pm • #63
323,509 Points 2 Featured Posts Localism Sponsor Hit Router Called Shot Master

This is a really good way to encourage the local focused posts. I've been trying to post locally for some time now, and I do believe it works well. Here's a couple of my hyper local posts (btw- the first post listed here received many many consumer comments!):

 Local Focus - The Planned Removal of Arundo Donax Threatens the Norco Bluff Trails

One Cowboy Bob Short & Two Regular Bob's Too Many - Norco, CA

2:47pm • #64
406,050 Points 49 Featured Posts Outside Blog Called Shot Master

Very cool. Now I clearly need to get to work! Looking forward to the results!

3:17pm • #65
484,373 Points 28 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Having had good results with this in the past, I appreciate the kick in the pants to make me do it some more!

3:52pm • #66
105,414 Points 9 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Great idea, and definitly makes me want to write more hyper-local content about my area. Maybe I'll even go back and fix some of the posts that I didn't like the first time around!

4:18pm • #67
314,804 Points 2 Featured Posts Attended Rain Camp Called Shot Master

It seems as though hyperlocal posts are not as popular. Some agents have grumbled about reading other agents' hyperlocal posts which probably adversely affected Google spiders crawling Active Rain with those posts geared to other agents.

With that stated I am SO glad that posters will be rewarded for hyperlocal posts that are featured. This way it helps everyone here at Active Rain. Kudos to the Active Rain Gods!

4:19pm • #68
579,208 Points 61 Featured Posts Localism Sponsor Outside Blog Called Shot Master

This is excellent.  I write a lot of hyperlocal content that seems to get "lost" as far as comments go on AR.  In fact, I saw a featured blog a few days back from a Rainer who was worried that writing "uninteresting" local content would destroy his readership!  No - Rainer's from other parts of the country will breeze by - but buyers and sellers want an need that content.  However, the "rewards" on AR seem to be minimal. So it is good that you are adressing this issue.

4:23pm • #69
214,885 Points 5 Featured Posts Called Shot Master

I am with Renee on the question of where to read these posts and how to "suggest" or feature them?

4:36pm • #70
145,572 Points 5 Featured Posts Attended Rain Camp Called Shot Master

I understand Ruthmarie's issue that hyperlocal posts seldom get many comments.  But what they do get us is emails and phone calls from buyers and sellers - and that's the reason most of us started  blogging. 

4:47pm • #71
429,369 Points 57 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Great idea- can't wait to see how it pans out

7:17pm • #72
577,905 Points 15 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I want to see what you guys consider "great" hyperlocal content. Waiting with baited breath....

7:53pm • #73
861,712 Points 76 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Very nice new feature here! I love it.

8:32pm • #74

Currently we are only looking at recent hyper local posts. We hope to be able to go back and look at older posts in the future.

Renee,

Right now, it doesn't make sense to flag the posts for feature. We are reviewing posts as they are submitted and going through a ton a day. We are looking at how to incorporate the community suggestions into the mix.

8:51pm • #75

Julia,

Currently, there are three positions available for the sticky posts. We are looking at the best way to ensure that those posts remain relevant (especially if they have any component of being time sensitive).

8:53pm • #76

Irene and Jeanne (and anyone else who is in a market that doesn't have communities or anything lower than a town),

We are working on the city level pages. We plan on incorporating sponsorships at a city level but want to make sure we do it in a manner that is equitable for the people that rank in their city based on the number of points they have and the content they have contributed. As we introduce these city level changes, we will also be looking at having featured posts at a city level.

8:58pm • #77
1,215,833 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Looking forward to seeing some of the featured posts. They should give us all some new ideas for how to present hyperlocal content.

8:59pm • #78
331,752 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

I love the new community pages and have sponsored a couple neighborhoods, taken few pictures and now I just have to find the time to write about my wonderful Nevada communities. Maybe a few extra points will help  motivate me! Thanks guys.

9:08pm • #79
399,851 Points 12 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

great ideas guys and a wonderful way to share our hyper local posts - thank you!

9:11pm • #80
865,599 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Cool... I might have an idea for a "locality" to try... since I can't do something at the town level... 

9:53pm • #81
553,669 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I like this a lot.  Can't wait to see what will make a featured post and the hyper links.

9:57pm • #82
402,631 Points 40 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi AREN (aka Bob)...I was out yesterday taking photos of  some new construction and drove away, turned around, and came back to a subdivision right next to the building to take photos of some of the homes.  I was thinking hyper-local...a little late but not too late to get the pictures.  Now I need to write the post.

Kate

10:21pm • #83
406,175 Points 34 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

This looks good and I need to get it in gear with my hyper local posting (really any posting) soon. I have been so busy I missed the flurry of activity about community pages and need to see how this affects the neighborhoods I already sponsor every month!

10:32pm • #84
531,237 Points 4 Featured Posts Outside Blog

Sounds like a great plan - Looking forward to more google juice and it looks like ActiveRain has placed a challenge upon us :)

11:20pm • #85
277,620 Points 8 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bob, I am glad to see more being done with the community pages.  I will have to take a couple of hours this week and see what I can do to take advantage of this opportunity.

11:29pm • #86
AUG
10
2010
284,002 Points Attended Rain Camp Called Shot Master

Bob - That's a wonderful idea. I think consumers are definitely going hyper local these days.

9:07am • #87
154,502 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great idea!  I really do need to get more "hyper".

10:25am • #89
161,629 Points 3 Featured Posts Called Shot Master

This is awesome! Makes me want to blog more, more, more!

10:30am • #90
210,547 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I do a lot of hyper local posts so I'm happy to see this addition.

10:39am • #91
1 Featured Post

What a great motivating reason to continue to write and explore Activerain....great idea!

10:41am • #92
176,874 Points 2 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I LOVE IT!!! It's a great incentive to do hyper local posts AND we all get to see great examples of these hyper local posts for inspiration. I'm in.

11:08am • #93
168,786 Points Attended Rain Camp

And now that we have all attended RainCamp... We know how to write the hyperlocal posts too.

11:19am • #94
123,144 Points 1 Featured Post Outside Blog Attended Rain Camp

Love the idea...now to get moving on writing this mornings hyperlocal post!

11:45am • #95
815,674 Points 7 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Hyper local post.  It is good that you challenge us in this area and remind us of what is important.

12:20pm • #96
158,444 Points 6 Featured Posts Called Shot Master

Another area I need to learn more about...one of these days I actually should do some real estate work.  :)

12:48pm • #97
477,642 Points 18 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Almost all of my posts are hyper-local... I especially like The Best of....BBQ, Best Ice-Cream, Best Sunday Brunch in the Palm Springs Area...  Best Happy Hours!   Hope some of them are chosen!!  Kathy

1:25pm • #98
392,851 Points 4 Featured Posts Called Shot Master

I'm excited about this because I put a lot of effort into my hyper-local posts. I've never wanted to by sticky before! 

1:33pm • #99
806,754 Points 27 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

The new community pages are great.  I'm looking forward to seeing the hyper local posts. And, it's a great way to show off your community.

1:37pm • #100
221,179 Points 4 Featured Posts Localism Sponsor Outside Blog

Super.  What you're doing will benefit our consumers/clients....and likely elevate the quality of the content.  Great idea.

2:08pm • #101
195,330 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Really cool idea. I'm looking forward to seeing this in action guys!

:)

2:29pm • #102
244,051 Points 9 Featured Posts Called Shot Master

Love the idea!!  Will hyper locals have the ability to be a called shot or will the AR staff tediously look through every hyper local and choose the ones to feature?

2:31pm • #103
989,739 Points 3 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Sounds like a great challenge to me! It's great that you are working to make our consumer facing portal 'sticky'

3:39pm • #104
180,646 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Great to encourage more posts with hyperlocal content. It's a way to show we are experts in our areas.

4:05pm • #105
419,203 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

this is great! Once vacation is over I'm looking forward to some great reads, and posting some great hyper-local info.

4:49pm • #106

LOCAL!  All real estate is LOCAL, Thanks for the reminders and encouragement to share the LOCAL news!  I appreciate the opportunity.

5:48pm • #107
506,662 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Bob,

I echo all the enthusiastic praise above - lest anybody think I'm not. Here's a part of your post which is obviously right as RAIN:

We are firm believers that hyper local content is the best way to reach consumers in your market. It affords you the best opportunity to reach consumers much further in the buying process than the traditional internet home buyer. What is hyper-local? It's content that targets something more specific than a city. It might be about a specific community in your town. It could be content that focuses on a specific sub-division or condo complex. This kind of content is easier to get to rank in the search engines and it's the kind of things people search for as they really begin to narrow their home search down. It's also the kind of content your neighbors search for that allows you to market to them by being the central purveyor of information for your area.

(underlining mine).

That is absolutely where many of us want to go.  Frankly, the big national operators/aggregators/sponsored links advertizers have cities nailed down tightly for SEO/generic search results.

We must take a more narrow, rifle-like approach.

 

But I admit being confused.

 

First point of confusion:

The definition of a featured HL post:

Featured hyper-local posts will capture the essence of an area and serve to enhance the visitors understanding of the community/neighborhood/area about which it is written.

Is this meant to be something static.  Something that will stand the test of weeks/months/seasons/years?

If not, then what is it to be?  A subdivision post?  A post featuring a business?  A summary of a past community/neighborhood/area event?  Something publicizing a future event?  Those are good.  We should do them. But those don't seem to fit the above definition for a featured HL post.

 

Second point of confusion:

The intended organization/layout of community pages.

You say this featured (300 bonus points) post is going to be sticky at the top of the community page. 

Sponsored pages already have summary (unfortunately, with limited word length).  Is the featured post going to be below that?

Then there's going to be a space reserved for 3 most recent featured HL posts, described as:

If a community has a featured hyper-local post, that community will automatically have a 'Featured Real Estate News' section created on the community page. The community will then display the last 3 featured posts for that area.

Are there then going to be ordinary, non-featured posts dealing with the area? How many of those are going to show?  For how long back?

 

 

6:00pm • #108
1,008,071 Points 208 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Great idea--not so much for the points but, to freshen up these community pages--after all, that IS what the consumer is looking for!!

Here are two:

Charlotte NC Neighborhoods - Myers Park

Charlotte NC Neighborhoods - Dilworth

And, I STILL have alot of work to do!

6:46pm • #109
213,598 Points 5 Featured Posts Attended Rain Camp Called Shot Master

Great!  All I have to do is figure out WHAT a Hyper-Local post is, and then perhaps I can post a few.

8:32pm • #110
Attended Rain Camp

This is just the right kick in the butt to get me working on my writing

9:22pm • #111
AUG
11
2010
168,842 Points 1 Featured Post Attended Rain Camp Called Shot Master

This is a huge motivational booster for us! Hyper-local blogging is our new focus, thanks guys and gals!

12:19am • #113
291,061 Points 1 Featured Post

That sounds great, I like the updates you are putting into place.

1:42am • #114
AUG
12
2010
316,586 Points 2 Featured Posts Attended Rain Camp Called Shot Master

Great news to hear. I am working already on content for our community that we are sponsoring!

8:34am • #115
212,191 Points 5 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Sounds like a good idea, Bob - and a good way for me to illustrate to others what "hyper-local" actually means!

4:58pm • #116
AUG
14
2010
581,820 Points 11 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Guys...I see lots of Google Juice for the Localism post that gets featured..Members put your thinking ideas to a post, remember to bring those action photos too

3:01pm • #117
SEP
25
2010
186,349 Points 2 Featured Posts Called Shot Master

That's a great idea. I will be curious to see your examples.

12:40am • #118
SEP
26
2010
555,624 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Am just catching up on some past reading and found this.  Great idea and a great way to get us rethinking hyper-local posts!  I have a couple in mind...  thanks for the push!

3:12pm • #119

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