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Marketing a $28.5 Million Estate to China: Caimeiju Case Study

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Services for Real Estate Pros with caimeiju.com

一件优雅的建筑杰作
An Elegant Architectural Masterpiece

The relationship with Maienza | Wilson began with a frantic phone call from China " Hi, can you help us? We are in traveling in China right now and want to market our $28.5 million Montecito estate to investors while we are here. We have photos on our blog website and even a high definition movie of the property but we can't access any of it because our site and the video sharing site we use are all blocked in China!"

Within two days our team tranlsated the listing description and posted the property to several Chinese Real Estate sites. We even got ahold of the film producer and published  the movie to Tudou and Youku, China's version of Youtube. Click here is read their version of the experience - "Selecting a Beautiful Residence" an "American Residence"

Caimeiju screenshot

Since, Caimeiju has worked with Maineza | Wilson marketing their other 6 properties; two in Montecito California, two in Hawaii, one in Scottsdale Az, and one in Nantucket. We have also translated and re-posted their popular Globally Gorgeous blog. 

>Properties on Caimeiju
>Movie
>Translated Globally Gorgeous Blog and Custom Profile

Posting to Chinese Social Media Micro blogs:
Soufun - 50 million users: The largest real estate website in China and top 5 in the world. Organizers of U.S. tours for Chinese property investors.
Sina.cn- largest internet portal in china. Similar to MSN in the U.S.
Kaixin001  75 Million users: The Chinese version of Facebook.  |
Focus.cn(SoHu)  106 Million Users: leading real estate website in China. The website attracts a more senior user group of homeowners with high income and real estate professionals.
Tianya  33 Million Users:  The largest forum in China, with many high-end users.
RenRen- 200 Million Users: Renren which means "everybody" in Chinese in order to attract a wider user base of white collar workers. As of September, 2009, the site has nearly 80 million users and grows at a rate of "100,000 to 200,000" everyday.
HiBaidu.com- The micro-blog sub-domain of search engine giant, Baidu. 402,231,942 monthly visitors!

Local Chinese Real estate and classified websites:

Beijing.baixing- Local Beijing classified site similar to Craigslist.  Sh.58.com  | bj.58.com | Koubei.com - Similar to Trulia | Bj.fenlei168.com


Special Open House Photo Tour with full room by room translated description:
132 Royal Circle Honolulu, HI 96816
Modern Montecito - Santa Barbara CA
Desert Oasis- Scottsdale Az
1478 E. Mountain Dr. Santa Barbara, CA 93108
4080 Black Point Road, Honolulu HI 96816

Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Jennifer, these are great tips. I enjoy reading them and thanks for sharing.

Aug 24, 2010 11:40 AM
Jennifer Chao
caimeiju.com - San Diego, CA

Thanks Eileen. We have been reading your posts for a few years now about NYC. We are honored to receive a comment from such a well respected Active Rain member like yourself :)

Aug 24, 2010 04:33 PM