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The issue of correct spelling and proper grammar has started many an argument on ActiveRain.
I'm not here to launch back into that debate. But I'm always astounded when I see a street name misspelled by an agent (or broker) who should know enough to go look it up.
In our community, we have a few street names that are complicated. "Equaysayway Lane" comes to mind. Some tourists who come to Madeline Island occasionally transpose a couple of letters and get "Capser Road" wrong (misspelling it "Casper" probably has something to do with watching too many television cartoons as a child). But there's not much excuse for an agent uploading listing to the Web with the street name incorrectly spelled.
If the street name was entered wrong by an office assistant, fine. But the broker should be reviewing everything that goes out of the office, including stuff that is seen on the Web.
Misspelling street names in a listing or marketing piece looks just plain careless. It sends a message to a client that you are in too much of a hurry to handle the details. How much time does it really take to look up the seven-letter street name where your client's property is located?
It may sound like small potatoes, but if an agent can't take care of details like this, how much care and attention will they give to the details involved in closing your sale?
10 Comments
on Your Spelling Doesn't Have to be Perfect, But Wouldn't it be a Good Idea to Spell Your Listing's Street Address Correctly?
AUG
11
2010
Eric, your title alone made me laugh. I know your post was not meant to be funny but everytime I run across a misspelled street in a listing or flyer, it becomes comical. How can you sell it, if people can't find it? Lots of stuff happens in the real estate world that make you wonder!
Misspelling a subdivision is even worse-it reflects everything you have written here, but your listing is not included in searches for that subdivision. (No misspellings found! per my spellcheck on this post.)
Misspelling is unprofessional and makes the listing agent look bad! In this day and age of computers, there is absolutely no excuse for misspellings in a listing! Spell check is available on Word or any other word processing program (Open Office, Corel). Spelling a street name wrong is laziness, pure and simple. Thanks for the post.
I think we must have easier street names in my market. I think misspelled or funky abbreviated sub division names in our MLS are more of a problem. I don't think a lot of re agents understand the fact of how the general public searches for properties and why data fields are not the place to think outside the block... or make spelling mistakes.
You would look like a dummy with the street name misspelled though wouldn't you?
We do not have that many Indian names for streets, neighborhoods, rivers... as WI and MN have. Olentangy is a common word here. I have been using a neighborhood name that I believe is an Indian word a lot lately and unfortunately I do see myself misspelling it.
I would think there would be places where you see your whole listing / post / etc. with red spell check squiggles...
Our MLS does not work in Firefox. I don't believe our MLS has a spell check for the data fields, nor do parts of our company website (the language intensive parts unfortunately.) I am very forgiving when it comes to spelling.
Keisha - Glad it made you smile! I've given up being irritated about stuff like this, but it makes you wonder how some people can get away with being so cavalier about the details of marketing a listing.
Barbara (Did I spell that correctly?) - LOL
Rita - Ours is a small community and there aren't all that many streets and roads here, so I agree it's pretty silly to be misspelling a property address!
Stewart - I like to think of it as some sort of IQ test :)
Liz, making a good impression is my point. If a broker takes his or her listing clients for granted and assumes that whatever they get is good enough, then I suppose this sort of gaffe is fine. But it certainly doesn't convey confidence or thoroughness or attention to detail, does it?
Barbara - I just see it as laziness and a lack of oversight . If the mistake was coming from my own office, I'd want to make sure in the future that what the office is putting out on the Web is accurate.
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10 Comments on Your Spelling Doesn't Have to be Perfect, But Wouldn't it be a Good Idea to Spell Your Listing's Street Address Correctly?
Eric, your title alone made me laugh. I know your post was not meant to be funny but everytime I run across a misspelled street in a listing or flyer, it becomes comical. How can you sell it, if people can't find it? Lots of stuff happens in the real estate world that make you wonder!
Misspelling a subdivision is even worse-it reflects everything you have written here, but your listing is not included in searches for that subdivision. (No misspellings found! per my spellcheck on this post.)
Yer freind,
Barbarbara
Misspelling is unprofessional and makes the listing agent look bad! In this day and age of computers, there is absolutely no excuse for misspellings in a listing! Spell check is available on Word or any other word processing program (Open Office, Corel). Spelling a street name wrong is laziness, pure and simple. Thanks for the post.
I think we must have easier street names in my market. I think misspelled or funky abbreviated sub division names in our MLS are more of a problem. I don't think a lot of re agents understand the fact of how the general public searches for properties and why data fields are not the place to think outside the block... or make spelling mistakes.
You would look like a dummy with the street name misspelled though wouldn't you?
We do not have that many Indian names for streets, neighborhoods, rivers... as WI and MN have. Olentangy is a common word here. I have been using a neighborhood name that I believe is an Indian word a lot lately and unfortunately I do see myself misspelling it.
I would think there would be places where you see your whole listing / post / etc. with red spell check squiggles...
Our MLS does not work in Firefox. I don't believe our MLS has a spell check for the data fields, nor do parts of our company website (the language intensive parts unfortunately.) I am very forgiving when it comes to spelling.
Incorrect spelling in a listing is a poor reflection on the agent and often indicates how that agent would perform during an escrow.
As a fellow Broker it raises a red flag to me.
I often wonder how the Seller interprets this type of sloppiness.
I'm always up for a good argument debate about spelling and grammar! I do think that both matter - it's a huge part of the impression you're making.
Liz
Keisha - Glad it made you smile! I've given up being irritated about stuff like this, but it makes you wonder how some people can get away with being so cavalier about the details of marketing a listing.
Barbara (Did I spell that correctly?) - LOL
Rita - Ours is a small community and there aren't all that many streets and roads here, so I agree it's pretty silly to be misspelling a property address!
Stewart - I like to think of it as some sort of IQ test :)
Liz, making a good impression is my point. If a broker takes his or her listing clients for granted and assumes that whatever they get is good enough, then I suppose this sort of gaffe is fine. But it certainly doesn't convey confidence or thoroughness or attention to detail, does it?
It is all about he details, isn't it?!
Barbara - I just see it as laziness and a lack of oversight . If the mistake was coming from my own office, I'd want to make sure in the future that what the office is putting out on the Web is accurate.
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