The issue of correct spelling and proper grammar has started many an argument on ActiveRain.
I'm not here to launch back into that debate. But I'm always astounded when I see a street name misspelled by an agent (or broker) who should know enough to go look it up.
In our community, we have a few street names that are complicated. "Equaysayway Lane" comes to mind. Some tourists who come to Madeline Island occasionally transpose a couple of letters and get "Capser Road" wrong (misspelling it "Casper" probably has something to do with watching too many television cartoons as a child). But there's not much excuse for an agent uploading listing to the Web with the street name incorrectly spelled.
If the street name was entered wrong by an office assistant, fine. But the broker should be reviewing everything that goes out of the office, including stuff that is seen on the Web.
Misspelling street names in a listing or marketing piece looks just plain careless. It sends a message to a client that you are in too much of a hurry to handle the details. How much time does it really take to look up the seven-letter street name where your client's property is located?
It may sound like small potatoes, but if an agent can't take care of details like this, how much care and attention will they give to the details involved in closing your sale?