Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Your Past Clients are essentially a goldmine! You've already proven yourself to them and they know you and like you. Even if something went wrong in the transaction, don't be afraid to call them. They aren't going to be mad forever and chances are you are the only one still thinking about it. If you haven't talked to them in a while, no problem either. Just tell them you think about them all the time and today you just decided to pick up the phone and call. Easy enough!
What about referrals? The fact is, most people prefer to work with someone they have some idea about. Either a friend has tested you out or they saw your work in their neighborhood. We all feel better about a personal reference. You can often have instant credibility with a referral as well. So, how do you tap into that business and get more of it?
Identify your list of Past Clients and Centers of Influence. Get them organized in whatever program, system, folder you prefer. The idea is to make it easy on you. If it's not easy to get to, you won't do it.
Once you're organized, create a schedule to contact them. Coaches agree that calling this database a minimum of 4 times per year is key. Decide to email or mail them the other 8 months of the year. You have to keep your name in front of them. It's not their job to remember you, it's your job to ask them for business and referrals.
Understand calling 4 times per year is only once a quarter. There are 13 weeks in every quarter, I usually recommend throwing one out for vacation, sick, etc. That leaves 12 weeks. So, if you have 200 people in your list, divided by 12 weeks is only 17 people a week. Roughly 3 a day. Totally manageable, especially since you should be able to get a 10% return. Yes, that means working the list of 200 properly you can expect 20 deals a year! Just by calling 3 to 4 people a day.
Create value. It's easy to ask for business from people you've worked with and know when you have established yourself as a resource in the industry. When you provide people with valuable information they are willing to trade. You give information they need and they give referrals of people you can help, knowing with confidence you will do a good job.
Now... the big question... What-the-heck-in-the-world do I SAY to these people FOUR times a year? 1. Say hello! You're remembering they exist and acknowledging you have a relationship... and reminding them you're a Real Estate salesperson. 2. Acknowledge how important they are to your business. THANK THEM. 3. Ask how you can help with their real estate needs. Do they need a CMA? Do they want to know how much a home they drove past last week is listed for? Have they thought about buying an investment property as part of a retirement plan? Do they need to refinance? ASK how you can help! 4. Bring some VALUABLE INFORMATION to them about the real estate business. "As one of my Valuable Clients I want to be sure you know about XYZ.". What do YOU know that they DON'T? Use your creative mind or the list of 28 items below. 5. Ask who they know that....___________. Be specific... Don't make the mistake of just saying the old standard "who do you know that wants to buy or sell"... blah, blah, blah. Have a list of endings to that question you can draw from that makes sense based on the rest of the call. Some ideas: Who do you know that... - Wants to live in your neighborhood? - Wants to get an investment property before prices go back up? - Needs to refinance their home? - Might be interested in a really great home I have for sale on XYZ street? - Needs to stop paying rent and pay even less on a mortgage payment? - Got a new job, had a new child, got a job transfer.... Etc. etc. Valuable Information List you can bring for # 4 above
Interesting Local News
New Restaurants, commercial activity, etc.
Homes for Sale/Sold
A Listing you have
A Price Reduction you got recently
New Development in the area
Chamber of Commerce Info - Activities in the area
How many Pendings/Under Contact
Property you Previewed recently
Law changes pertinent to homeowners
New Office information for yourself or other professionals in the area
Seminars you're doing or attending
Article you read (offer to send them)
Book you read
Offering to meet with them
Ask if Homeowners Insurance is up-to-date
CMA for their home
CMA for neighborhood they might want to move up to NEXT
CMA for area they may want to invest in
Referrals for people they know out of state (do they know you offer that?)
How much PAYMENTS change when interest rates go up just 1%
How buying for MORE at today's rates could save $ in the long run (if rates increase)
A Case Study - something someones done that might make sense for your client (...one of my clients, Mr. Jones, was able to pick up a great investment last month and is getting a $275/mo positive cash flow with just $8000 down and closing costs... It was a jewel of a little property too, and there are MORE like that out there!)
Information and content in this blog is original to Ilona Matteson.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.