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Photography for Real Estate Must Create Emotion People

By
Services for Real Estate Pros with Hot Shots Digital (HotShotPros.com)

Photography for real estate in Colorado and everywhereI had to write this quick blog after I read another blog about bad Real Estate Photography today.  And i just thought that it was important to note:

Sales and Marketing Rule #1:  " All purchases are based on EMOTION." 

It is wise to make all of your marketing efforts as an artist would.  If your photography is done well, the buyers will barely read your text description and call you for a showing in person.  "A picture is actually worth a thousand words"

Below are a couple of examples of images that create emotion.  These examples are all very average professional photos from actual sessions and none of these have been doctored in photoshop or other editing programs. (although, I would always touch them up prior to publishing for a Client)  With the right angles, you should always be able to make a room look good to a buyer:

 

This type of shot will always help capture a buyers attention.

Capture the view w/ the room

 

This type of shot will create perception of layout.

Open and Wide shots help with perception and feeling

 

This shot is not a great one, however it will help generate a feeling of tranquility.  A good photographer should always be able to showcase the view past windows.

Clear windows help otherwise bland shots "POP"

 

I hope that this helps a little bit with your photography, and you are able to see the art behind it.  Please I beg you... take some classes and master the trade before showcasing property in the wrong light.


Talk with you soon,


Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

A good point.  Buyers want to feel that they are in the room when they look at a photo or virtual tour.  The more realistic the viewing experience, the more likely they are to experience emotion and to act on that experience.

Aug 11, 2010 06:13 AM