At the most recent count there are 45 Million Real Estate SEO pages out there.... These are professionals who profess they know the ins and outs of Google, and Yahoo and Bing.... and search engine marketing in general. That is pretty impressive.
Not too many other industries can boast that many experts in their field. That has me wondering what is really going on out there. I am going to share with you two things in this blog post that will leave you more enlightened that all of those 45 Million experts....
Take some notes.
STEP 1 - Use Firefox for your browser so you can really see what is going on with your site. I want you to see your site the way Google see's it. You are going to download..... SEO QUAKE... and install it on your browser.
** This unique toolbar will show you what your page rank is (PR) and how the search engines see your pages and site overall. As you know PR runs from PR1 - PR10... ten being the highest and the most authorative. You want to be known as an authority site.
Now you can get sites to link to you which will boost up your PR ranking. When you think about PR9, and PR10 sites think .EDU and .GOV sites. Actually Google's YouTube.Com is a PR9. That just happened recently so it makes sense to get some videos of your properties on there and have hyperlinks in your description that point back to your websites.......
STEP 2 - GET BACKLINKS
Make sure you got backlinks going back to your sites from authority links and this includes press release sites and third party media sources like ABC, CBS, NBC, USA Today and other great news sources. This is a very powerful way to get some attention for your real estate business.....
Now getting backlinks is an art... you will have to see what kind of sites point back to you. To some extent you can sort of control the kind of sites that will be linking to you. I suggest you write good press releases and articles that will get picked up and distributed. Do not just copy someone else's material and hope that it will lead to some great successs. Only original content is going to get virally picked up and distributed so be careful.
THE MIRACLE.....PR4 SITE.. IN JUST 6 WEEKS
To illustrate my point I want to tell you about a domain name I purchased recently. I built a simple 5 page site around it and launched it. I did this very quickly. I raced through these steps and created a substantial amount of backlinks around my site and this is what happened.....
In just 6 weeks I was able to gain a PR4 ranking on my site overall. This is somewhat of a rare occurance. It takes a long time in most cases to get a PR4. It takes as long as 2 years in some cases. Some rarely get past a PR2 ranking.
But I was able to get my site up to this high level and it is continuing to grow. That is really exciting.
Now, I want to tell you that I am throwing up about 4 sites a week and building my brand. I am not going to build one pretty site and wait for the phone to ring. That is what a lot of companies do and for a corporation that is downright suicide.
Yet, they insist on doing things the slow and painful way.
I like to keep on growing. And so should you.
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