I was always one to go door knocking when I took on a new neighborhood so that I could get to know the houses and the people. It appears in reading through blog posts today that many people are either reverting to door knocking or taking it up for the first time.
Here are a couple of suggestions to make your door knocking experience better in terms of getting business.
- Make sure that your ActiveRain blog URL is on your business card and any other marketing materials that you hand out. Of course, make sure you have useful blog posts, too! Your blog post will also show them that you are in tune with modern technology and methods.
- Leave something at each address, something other than just your business card. Many of my most successful Clients leave a CD with many files on it about home maintenance tips and tricks, safety in your home, seasonal maintenance schedule, how to do recall research, etc. Once you have the documents together (put that time cost into your marketing budget), the CD and the CD envelope cost about a dime. You can use a little rubber cement to attach your business card to the envelope, and you can even make a cool CD cover for the CD that includes your picture, name, and other contact information. Total cost if you go the expensive route is about 20¢.
- If you want to decrease costs even further, and get more documents, get your Power Partners to go in with you.