Buyers Seeing Red... would Martha say "It's a Good Thing?"

Home Stagers understand that the time spent a home buyer spends touring a home is relatively short. Experienced stagers rely on techniques and practices that will HELP maximize what a buyer sees and experiences in a property in that relatively short time taken to tour it. The best home stagers know that strategic use of color AND prop placement is key to getting the most out of staging.

Pretty much up until now, when it comes to the topic of color, what stagers typically talks about or writes about is what the best paint and carpet colors to use when preparing your home for its sale. The use of neutral colors is sound advice, but.... it really is OLD NEWS.

But what about accents placed in a home and their colors? What accent colors can effectively be used to give the seller an advantage when it comes selling a home?

I have to admit that red has evolved to be one of our favorite staging colors for props that we use here at Real Estaging . In fact, it seems we never have quite enough red props in our prop library. We have come to learn that the color red helps sell homes and therefore we end up placing a lot of red props in the homes that we stage.

Please understand that while red is not typically to be used as the dominant room color; the color red, when used strategically in props and accessories, in a staged/model home as "punctuated moments" can capture and then move the buyer's eye around and across a room so that they see all that the property is and has.

We created the above video to specifically help make our visually compelling marketing point. The show demonstrates the power and effectiveness the color of red in home staging. As you watch this very short show (your speakers should be ON) featuring actual homes we have staged, notice where and how your eye moves in and around each picture. THIS is the same thing that happens when a buyer tours a staged home that is "punctuated" with red accents.

I will be curious to know if "RED" captures your attention or not.

All in all... as experienced home stagers we have learned that the color red adds just the right snap of life, energy, warmth and excitement to even the most mundane spaces and therefore is a great color to use for home selling and home staging. Red... it's a good thing.


Stage It forward ...
Me