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Hey, Where Are My Nudes?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

Richard Strahm wrote No Nudes is Good NudesIt is about a showing where the whole wall was covered in nudes, which were “Reproductions of old masters, contemporaries, abstracts.” His advice is “When selling, Nudes out, Neutralize in!”

183 comments down you see that 99.9% of agents are united that anything “distracting” from the home should go. “DEPERSONALIZE DEPERSONALIZE DEPERSONALIZE”.

I have no problem with nudes. I am about metaphorical nude, which is everything “distracting” from the house. I am about depersonalizing.

The idea is to make houses appeal to as many people as possible. What is staging? Isn’t it an attempt to fake personalization suitable for the broadest audience?

So, if a home is in mess, clean it. It is not depersonalization, it is cleaning. But if it has character, personality, if it is a home, why “neutralize”? Why try to make something which is alive, look alive? Because there may be unhappy buyers? Tell them that they can do whatever they want with the house when they buy it. And that is exactly what people do when they buy, they make it their own.

But art… When I read that agents are uncomfortable looking at old master’s reproductions, I am shaking my head. Are they feeling ashamed in the museum? Why react to art as porno?

So many are stunned with nudes in the bedrooms. What art do people expect in the bedroom? Construction drawings? Nightmarish Albrecht DÜRER’s lithography of Hell? Surrealist war paintings of Slavador Dali?

I have seen beautiful homes and condos with nude art and just good art. Tnude art - jon zolsky bloghe homes and condos were very personal, and very much alive. They have that vibe about them, that sense of a home, which is, yes, very personal. I would not recommend turning a beautiful home into a neutralized house. This is what the stagers do IMO, trying to present a house as a home.

Have you ever had a showing when the buyers would walk in, and then stop in awe in front of a statuette, a porcelain doll, or something else, and start talking about it? There may be a story behind the piece… How many times I have seen people engaging in a friendly talk, and they warm up to each other, and yes, to the place, because of that small very personal thing. We are people, leave people something to connect besides neutral color walls, 18’ standard tile, granite countertops, brushed nickel faucets…

How often lately I regret that Sellers have taken stuff out, and while I keep saying “Gorgeous Penthouse Condo”, it is not gorgeous any more. It is depersonalized. It is neutered. It was beautiful with those vases and chandeliers, that nude sculpture, all those small pieces…

Depersonalizing in it logical pursuit will end you in a place, which has walls, floor, ceiling… and no soul. Where am I? In Alaska? In Florida? On the moon?

Oh, I am in a depersonalized place called a house… Neutralized home, affectionate as a castrated lover…

If you have a home with a personality, a soul, would you come to the Seller and say that buyers are jackasses, and do not understand art, and that Sellers need to downgrade it to what everyone else has to sell? Are you sure that everybody is a jackass?

There are tons of depersonalized, neutered neutralized homes there… they can’t be sold… Do you want to de-compete? Take something unique and make it something indistinguishable from others? Is that how you suggest the Seller home should stand out? How?

Would you also recommend them to take out bidet to avoid questions about its purpose or just tell buyers to store bear there for the party until they figure it out?

I don’t like the word “house”. I like the word “home”.

I am not arguing with many good points stated in the post and in the comments. I am arguing against generalization. And I dare argue against being ashamed of the beauty of the human body. After all, what is there more beautiful for the Homo Sapiens?   

Hey, where are my nudes? 

* Image courtesy of Janine Curry via Flickr.com

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Inga - same exactly thting with me. Love models, and can not recognize that the actual unit is the same as model, but without all the  niceties.

Aug 15, 2010 05:04 PM
Randi Brammer
Randi Brammer, Acctg. - Hinckley, MN
Accountant & Tax Preparer

Jon..You sound very much like my Broker Bill Feela.  I hear it from him quite often about the sterilization of a home, turning it into a house.

Aug 15, 2010 05:22 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Vadim - yeah, we are just watching one like this right now. With every piece taken out, it loses the luster

Aug 15, 2010 05:35 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Randi - Does this mean that I am in a good company? I think it does (LOL)

And I like the term "sterilization"

Aug 15, 2010 05:37 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I have a water color of myself (semi-nude) over my bed.  It was done when I was a young woman by an artist wbo had a gallery in Germany.  He sold one portrait for $8,000 to a German countess.  That was over 30 years ago.  My sitting fee was the second portrait.  Somewhere in Germany, I am hanging up in a wealthy person's home.   I'd post a photo of the art here, it's actually a lovely work of art -- capturing a moment in time when I was young, and a beauty.  It's art -- not cheap, tawdry porn (as the young girls now lower the standards).

Aug 15, 2010 06:14 PM
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Jon, I get...and, I don't get....the staging thing.  I get the decluttering and cleanliness for showing a home.  I don't get the 'set the table' thing.  Forgive me, but I know the table is for dining and I don't need plates and a wine glass to define it for me.  Personally I would rather see the home owners doll collection than to see a home devoid of personality...plastic IMHO. 

I have no problems with nude art...tasteful nude art.  I would take the Playboy off the coffee table, however.

Aug 15, 2010 06:51 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Carla - I have friends and they had that absolutely beautiful B&W nude photo of her, young... She died last year at the age of 72, and her husband still has it on the wal, young and absolutely beautiful.

I absolutely do not feel ashamed of nude art, or any art for that matter. Art, not a porno...

Aug 15, 2010 07:05 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Deborah - real estate is local and you can't generalize. Each home is individual, and we can't generalize. Some have no personality, and all you can try to do is to appeal to as many people as possible.

Some have strong personalities, and they may not suit some of the prospects or even many of the prospects.

And it is all fine. Discussion on the original blog was "one size fits all" type

Aug 15, 2010 07:08 PM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Jon, I appreciate your viewpoint, and I agree real estate is local.  What might go over well in your area, may not in mine.  IMHO when it comes to selling a home, less is more and would prefer buyers to look at the home and not the artwork, pictures or furniture, unless they are being included in the purchase price.  Great post, 

Aug 15, 2010 09:25 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I prefer to show vacant UNOCCUPIED homes for rent as they are less distracting.  I always take photos of homes when they are vacant for my future rental marketing efforts as they are easier to evaluate.

Aug 15, 2010 09:29 PM
Dominick Dina, MA, REALTOR®
Christian Realty San Antonio - San Antonio, TX
GRI, e-PRO, TAHS, SFR, Notary Public

Anything that will distract a buyer's attention from the home should be removed.  Nude or otherwise.

Why do we ask for the home to be clean?  A distraction.

Why do we ask for the kitchen to be free of counter clutter?  A distraction.

Why do we ask for the yard to be manicured?  A distraction.

Believe by recommending distractions from a home we are providing a good service to our clients which is what they expect.  They want to sell and we want to get paid: tit for tat.

Dominick

Aug 16, 2010 12:21 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Pamela - then why he first to sell in the development (and then be leased back) are models?

It is simply a matter of the property you are dealing with. If it is a nice property with cahracter and personality, you would sell it faster and for more, even if this furniture and decorations will not stay.

If it is not a nice plave, then you would win by "neautralizing" it.

One is leaving the beauty, the other is taking away some ugliness

Aug 16, 2010 02:23 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Wallave - that could be the peculiarity of the rental market

Aug 16, 2010 02:24 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

So funny....I love the title! I showed a home this weekend with Greek gods and they were all nude :)

Aug 16, 2010 11:17 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Karen - What can I say. Shame upon Greek Gods. They are just a bunch of unruly gods... ;-)

Aug 16, 2010 11:34 AM
Mike Saunders
Retired - Athens, GA

Jon - I live in the heart of the bible belt. I have Parish's & Icart's that I do take down when selling. They do become a distraction, and, for many here would be something that might detract from the selling points of the home. Too many people cannot see the property beneath the paint/furniture/collections/art, etc.

Aug 16, 2010 12:11 PM
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Jon, I had young buyers who were very conservative, he was a youth minister, she a preachers daughter. We came to a house with a nude drawing on the wall, very large, and boy oh boy did they get upset. Ruined the showing, I don't think they even remembered anything about the house.

Do they bother me? Nope, not at all. But they can be a distraction to a buyer. We are uptight old New Englanders up here my friend, better not rock the boat! Of course those same uptight New Englanders go to Florida and put nude statues up in their yards, what can I say. :D

Aug 16, 2010 02:15 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Jon: a couple of years ago I was serving lunch at regular house in a regular suburban neighborhood. After the first hour I realized I was at 45 or 50 people, unusual for this neighborhood and an unlikely reflection on the chicken salad I was serving. Finally I got the news on the bb via office email: "for a good time go to the tour at 123 main street...amazing". This was another new listing in the neighborhood and it had an extensive display of Mr. Seller's personal and intimate photos of Mrs. Seller. Over 100 artistic gems as counted by my buddies John and Tom. So I ran out of food and this house had dozens of attendees who enjoyed the photographic charms of Mrs. Seller. I raced to show the house in the next week but apparently the feedback was, well, provocative, so a bit of neutralizing rendered the home down to PG before I got there.

Aug 16, 2010 05:03 PM
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

Jon,

This is more of a problem than ever! It's not that inappropriate displays are more prominent, but rather the reality of long delays between listing an selling in many markets! Keeping a house ready to show for 30 to 60 days is one thing, but life goes on, the truth is your house many never sell.

Bill

Aug 16, 2010 06:28 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Mike - "Bible belt" I didnot even hear that before. Of course, situations fidder from your Buble belt to glitsy New York or Miami. One size does not fit all, but depersonalizing has danger in it. It may decrease the chances to make the impression

Aug 16, 2010 06:37 PM