Stage your home, sell it turn-key furnished, and recoup your staging costs. Sounds smart, right? But how do you know what to furnish it with to entice buyers? How do you adjust the listing price if the buyer wants it furnished?

staged living roomHere in New Hampshire, lots of second homes are bought to enjoy the seacoast, the mountains and the lakes. These second homes may be a small condo or a multi-million dollar luxury property. And sometimes, buyers would appreciate a second home fully furnished and ready to enjoy! Here's what can help make it happen:

Keep it warm & inviting. You don't have to buy thousands of dollars worth of original art. Just make sure your furnishings look clean and classic. Living plants add warmth and texture.

Add to the home what it's lacking. This condo doesn't have a large area to cozy up to the fireplace, so I used 2 recliners instead of a big couch.

Being a 1-bedroom, I added a pull-out sofa bed to create a "guest room".

A majority of buyers would like an area to put a computer & desk. I created a "home office" by staging a small low profile desk and chair. If a home is missing a dining room, show how a table and chairs will look when beautifully set in the kitchen. Eliminate as many "have nots" as you can!

Purchase one or two splurge items that add alot of tasteful appeal & practicality. A beautiful walnut armoire adds drama to the bedroom, while providing some place to tuck that ugly TV or music componenets. There's nothing like a small flat-screen TV all wired & ready to go in the kitchen to make buyers smile. An investment, yes, but you'll get your money back if you sell it furnished.

armoire

Add some local flavor! If you're selling a second home, the buyers want to breathe the local air, so give 'em some photos, plants, decor that speaks of that area. This condo is in seacoast Hampton, NH, so I added shells, seaglass, and black & white surfboard photos. There are Hampton Beach postcards left out on the desk. Don't over do it!

The master bed's linens are not the place to scrimp on your budget. Why does a hotel turn down the bed for you and use crisp white sheets? It's clean & inviting. Do the same for your staged home you're trying to sell. Use comfortable, good quality bedding. I'm not talking 500-count Egyptian cotton here, just not ultra cheap!

Develop a style and a color scheme that suits just about anyone. Do you know why more white oxford shirts are sold than any other color? Because white goes with any color/style necktie that a man may have. Do the same with your walls and colors. Not necessarily white, but keep it simple, keep it classic.

Ask your agent who is likely to buy this property, and cater to those buyers. This vacant condo had many single men scheduling showings, so the space was kept very gender neutral. If you had mostly young families interested in your listing, you might add inexpensive bunk beds to get more mileage out of a vacation home.

bedroomHow do you price your home to recoup your staging/furnishing costs? 

Make sure the property is appropriately priced to begin with (don't argue with your agent). You're not going to overcharge a buyer for a property!! Buyers are educated, and the agent that is bringing the buyer to your property is educated about home prices too, right?


Add the actual cost of the furnishings and staging to your original asking price. DON'T TRY TO ADD MORE and give yourself a nice reward! As I said, no one is stupid in this equation. If you recoup your costs, it will indeed be a good buy for you AND the buyer. It's a win-win! You'll have less stuff to move right before closing, and that saves time and money too.

THIS STEP IS HUGE: The agent showing the home must understand to let buyers know the benefits of purchasing the home furnished. It saves time and money. There is no picking out furniture, waiting for it to be delivered. "There is a true vacation here, the work has been done for you!" The agent can sell the idea by explaining to buyers what the advantages are to enjodesky.

 

 

 

 


Staged First Impressions, a NH home staging company. We'd like New Hampshire builders & home owners who are selling possible second/vacation properties to know that there are clever ways to pay for home staging that will help the home sell faster, but not break the bank. 

 

 
This post has been included in New Hampshire Information

15 Comments on How To Sell Your Staged Home Furnished & Recoup Your Staging Costs

AUG
24
2007
Sue, this is such a smart way to recoup the furniture and staging costs.  I'm sure a lot of sellers have not thought of selling the home furnished.  Great idea.  I especially liked how you explained appropriate pricing and actual cost for furniture and staging.  Betty
11:18pm • #1
AUG
25
2007
6 Featured Posts
Betty, everyone needs to pinch pennies right now in the real estate transaction. This is one way that can please both buyer & seller.
8:38am • #2
135,515 Points 15 Featured Posts Outside Blog
I wish I was in the market for a vacation home!
11:54am • #3
125,581 Points 7 Featured Posts Outside Blog

It's a very smart idea since it's a 2nd home. They are not there for an extended period of time. It makes sense for them to buy it furnished so it saves them the trouble and they can relax and do whatever they do at their 2nd homes. Bummer it's just not a huge market here in SF, it would've been fun to do!

Cheers,

Cindy 

3:39pm • #4
199,432 Points 13 Featured Posts Outside Blog

Sue,

Great post, and I liked your suggestion to keep the staging decor gender-neutral.  That is so important since we never know who the buyer might be! Is that little glass table in the living room a folding table?  Where is it from -- I love it!

7:26pm • #5
AUG
27
2007
6 Featured Posts

Maureen - it's yours for only $209,900 and you get to live 5 miles from moi :)

Cindy - it was fun to do. Spending someone else's money is always fun!

Maureen Bray - No, it doesn't fold. It's actually really heavy. I got it at Seacoast Furniture, and I'm not sure of the manufacturer. Here's a closer look at it.

coffee table

5:10pm • #6
6 Featured Posts
Thank you for NH Localism feature!
5:23pm • #7
AUG
28
2007
1 Featured Post
Sue, Where did you get the table/desk in the last photo?  I would love to have something like that.
6:11am • #8
1 Featured Post
Sue, Where did you get the table/desk in the last photo?  I would love to have something like that.
6:12am • #9
6 Featured Posts

Sandra, I got the desk at Seacoast Furniture.

Can't remember the price. It's versatile because the ends fold down to create a very narrow table which these buyers can use for extra dining room. 

7:06am • #10
2 Featured Posts

Thanks for the tips!  They are good things to remember in general staging as well.

 Kim Dillon

7:35am • #11
2 Featured Posts

Great post, Sue.  As I am in the market for a second home, this is a great concept that I would buy into - no problem!

Well done, and beautiful furniture pieces, classic!

10:25am • #12
6 Featured Posts

Kim, thanks for taking time to comment today.

Joelle, come on down and check this condo out!  

10:42am • #13
2 Featured Posts
If only I lived closer!!  I love, love, love the east coast.  My husband and I drove up the coast once in 1984.  We stayed in Portsmouth.  What a great little town!
11:00am • #14
6 Featured Posts
That's 10 minutes from me!! You should buy around here...ocean...ahhh :)
12:26pm • #15

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Sue Argue - NH Home Stager

Hampton, NH

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Staged First Impressions

Address: Katie Lane, Hampton, NH, 03842

Office Phone: (603) 926-2676

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Staged First Impressions,
A New Hampshire home staging company.
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