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Home Staging & Cats ~ A Sensitive Subject.

By
Real Estate Agent with Keller Williams

 "Staging and Showing Homes with Cats"

My Cat Owners Guide to Home Staging ~ realistic solutions for selling your home.   You will never see a HGTV "Home Staging with Cats" episode because of all the outraged cat lovers.  First off, I like cats so don't shoot the messenger. 

Your number 1 goal is to sell your home in the least amount of time for the most amount of money, so take this home staging article seriously.  If you like being called "the cat lady" by your neighbors then this article will make little sense to you.

Change Your Thinking from Home Owner to Home Seller

Depersonalize the home and your cat is personal.  Prospective home buyers are consciously and subconsciously trying to picture your home as their home.  Professional Home Stagers mantra is "depersonalize the house".  The more a home buyer can picture themself living there, the sooner you home will sell.  Your cats are a part of your family - not theirs. 

Cat Vacation?  Is your goal to be "under contract in 30 days"?  If yes, can you give your cat a 1 month vacation away from the home?  Didn't Aunt Trudy take your cat that one time you went on vacation?

Minimize the fact that cats live in this "home for sale"

Controlling Allergies. Allergy to cats is extremely common, occurring in up to 25 percent of people with allergies.    If a buyer tours your home and has an allergic or asthma reaction they will not buy your home. Get the carpets cleaned.  Vacuum often with HEPA vacuum filters. Change your A/C filters monthly using allergen grade filters.  Old Carpet? Replace common area carpets with hard surfaces - laminate, wood, tile.  Make a Table Tent: "All Carpets Will Be Professionally Steam Cleaned At Closing".

Carpet & Pad Cat Urine Odor.  In my opinion, a buyer's sense of smell is one of the strongest subconsious buying signals.  The cat urine smell in your carpet pad needs to be removed.  Petsmart sells Nature's Miracle Just For Cats which has enzymes that remove the odor and stain.  It's important to use a Natural Enzyme product designed to kill the bacteria in the cat urine.

Cat Box Location, Location, Location.  We don't have basements so the best place to have a cat box is in the Utility Room. No buyer wants to see or smell a cat box in the living areas of the home.  Scoop it often.  Use a lid. Have the opening facing away from view.  Before showings turn on the exhaust fan.   If your cat can be trusted, before showings, put the litter box in the garage.  Do not have the litter box in the master bedroom or master bedroom closet.

Before showings put cat toys and food out of sight. 

Remove Visable Cat Hair.  That Pledge fabric sweeper hand tool is a wise investment for furniture. Swifter the hard flooring surfaces.

I hope this home sellers  "home staging & cats" guide has  helped you learn how to downplay the presence of your cat and think like a home buyer. 

Comments, tips, tricks, and success stories are always welcomed.

William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

Mark,

Why stop with the cat?

Toddlers smell worse are less predictable and allot more nosy.

Then there are the grade schoolers. If not for the clutter and messes, consider banning the "art" work.

Then there are the teens! Protect us from even normal teens.

Not to be forgotten their are the adult children. If you keep them from entertaining while the house is being shown there is just their existence, shouting to the buyers "Buy me and you may never get rid of your 40 year old baby!

How do you stage that suit at the far end of the house, the one saying "Buy me and your in laws can move in."

Then there is the spouce! Every couple has one or more likely two! One of whom is always less fatidious that staging demands.

Bill

:>)

PS: Welcome to AR, I hope to see more of your post.

Aug 20, 2010 05:46 AM
Mark Hitz
Keller Williams - The Colony, TX

Bill - You make me laugh. 

"It is what it is" is a worn out phrase but sometimes appropriate with large families and "show condition". 

Toddlers - not only on the seller side but the buyers too.   I was showing a home to buyer with a toddler.  I look around and he has found a big black marker and is doodling on the wall.  I instinctively say "Stop". He starts screaming. Drops the open marker on the carpet. I can laugh about it now.

 

Aug 20, 2010 07:32 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Mark ~ your post has good suggestions for your seller clients with cats in a home that's on the market.  Sometimes I suggest to sellers that they start training their cat to use the litter box in the garage, so that it's odor isn't detectable in the home ... nothing can kill interest faster than odors!

Aug 23, 2010 06:58 AM
Mark Hitz
Keller Williams - The Colony, TX

Hi Maureen - I agree that the garage is a very good alternative! Much better than the master walk in closet where I found one a few weeks ago touring buyers.  (really and it was disgusting) Take Care - Mark

Aug 23, 2010 07:13 AM
Dianne Bartlett
Brightside Realty, LLC - Austin, TX

We're lucky in Austin.  Almost everyone here is very pet (and kid) friendly.  The buyers that I come across that are severely allergic or culturally opposed to cats normally refuse to even look at a house that has ever had cats in it.  These buyers are few and far between.

 

The only homes that seem to really turn off buyers are the ones that have the odor in the carpet pad or slab.  That is definitely a tough sell!  My buyers have always seemed forgiving about litter boxes.  I think they see it as a good sign that the cat HASN'T been going on the rug.

 

I avoid saying too much to sellers with pets.  It IS kind of like telling someone that their child smells bad - touchy subject!

 

Good luck Mark.  I hope your market picks up soon.

Sep 15, 2010 09:34 AM
Mark Hitz
Keller Williams - The Colony, TX

Diane - Thanks for giving me your input since you are obviously a cat lover and have more experience in this area.  Maybe I just run into more people who don't like cats.  Regards - Mark

Sep 15, 2010 12:23 PM