Special offer

Making The Case For The Low-Ball Offer!

By
Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

Wait, I know what you're thinking...."Karen, don't tell people to low-ball offers, write a reasonable one"! Actually, that IS what I'm thinking about. Reasonable offers...which sometimes are low-balls.

Hear me out.....as a listing agent, I'd like an offer to work with, even if it's lower than we'd like, or think we deserve. Why? Because it allows my sellers to make the decision with a written offer in front of them. And....as a buyer's agent, you never know what will fly.

I'm not talking about low-balling because you are trying to get a deal, or cheat the homeowner, I'm suggesting that it's better to give a seller the chance to say "no." If presented in a respectful manner, then the seller can determine if there is room to work. This is especially true if there is a limit to what the buyer can do....sometimes it works out.

I have a success story to share.

Last week I was working with some buyers who have a limited budget...imagine that! We were looking and looking and nothing was jumping out at them. Then we passed an open house and stopped in, even though we knew the neighborhood was probably out of their league. And it was perfect...well, almost. It needed carpet (I mean NEEDED) and it had some peeling paint and the pool was green. But other than that.....perfect.

And too high priced!

They were going to just move on....when I suggested that we just give them our best offer. They only had so much they could afford, and they had to fix a few things, which would eat up the rest of the budget. But we presented our best offer, and carefully explained why the offer price was what it was. I'd also like to compliment the professionalism of the listing agent....who was not snooty nor dismissive, but thanked us and promised to explain the situation to the sellers.

Tonight...we just heard that we had a deal.

The sellers arranged to have new carpet installed by a friend of theirs and they bartered with someone to clean up the pool, and offered a gift certificate to Lowe's for the paint and supplies. I'm going to host a painting party after the close. In return, my buyers offered as much as they could qualify for.....and we have an open escrow.

All because we sent our low-ball offer! It might not have worked, but this time.....it did!

Comments(69)

Tim Klingman
North Shore Homes, Inc. (Milwaukee, Wisconsin) - Whitefish Bay, WI
President

High-ball pricing is a problem in today's market.  Writing a reasonable offer that is supported with data can offend high ball sellers (and their listing agents in many cases).  What appears to be a low-ball is oftentimes a really solid offer.

When I do write an offer that is substantially lower than the list price I try to make the listing agent's job easier by justifying the offer with comparables and explaining that the price is coming from me, and the buyers are trusting my opinion.  In other words, I take the bulletts for the buyers because once a seller is offended by a buyer, a deal is so much harder to strike, and working through contingencies can be unbearable.

Aug 17, 2010 03:54 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Good morning all.....my buyers are very happy! What I love most about this story is that everyone was in it to make it work. The listing agent, the sellers, the buyers and myself....that's the real key. It is a true win-win.

Aug 17, 2010 04:03 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

@Tim, #23....the home was listed for $825,000, comps were in that range..but with upgrades, so I comped it out about $780,000-ish. My clients could only do $765,000 and that's what they got it for.

Aug 17, 2010 04:14 AM
Gabrielle Nemes
RE/MAX Realty South - Tumwater, WA
206.300.8421, S King & Pierce County RE Advocate

Great story! It's wonderful that you had a Listing Agent that truly wanted the best for his client and didn't let egos get involved! And good job to you, too!

Aug 17, 2010 04:31 AM
Brent Wells
The LivingWell Team - Prosper, TX
Dallas - Fort Worth

Karen - Sounds like you offered Market Value and not a low ball. When a listing agent takes a home that they know is over priced they better prep the sellers for these types of offers. Your optimistic approach served your clients well and you need a big 'Atta Girl' for a job well done!

Aug 17, 2010 04:46 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

Good job!  Also sounds like a situation that the sellers new it was priced to high.

Aug 17, 2010 05:13 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

Good job!  Also sounds like a situation that the sellers new it was priced to high.

Aug 17, 2010 05:13 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I have found that its better to be the first one to put that low offer in on a property because your offer might be the first offer offer they've received in a while and just maybe it will work.

Aug 17, 2010 05:14 AM
Gary Burleson
Beach Water Realty - www.beachwaterrealty.com - Myrtle Beach, SC
Myrtle Beach Homes, Condos, Foreclosures, Investment Propery

It sometimes takes a "low offer" or two, for the sellers to realize that the suggested listing price you arrived at through cafeful analysis of the market, makes sense. 

Aug 17, 2010 05:46 AM
Tracy Lee Parker
RE/MAX DFW Associates - Royse City, TX
Buy*Sell*Rent

Presentation says so much! Attitude of the agents can kill so many deals.  When I was reading this story I had a lot lower price range in mind, wow, good for you!

Aug 17, 2010 05:50 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

All it takes is a willing seller and an able buyer!  (and two cooperative agents :)

Aug 17, 2010 06:34 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Karen - that's a great story to illustrrate your point. Of course what does low ball really mean? It could be 10% below or 50% depending on the perception of the buyers and the sellers. I agree that it's best to at least get something in front of the sellers as you never know what can be negotiated. You had a great team working together on this one.

Jeff

Aug 17, 2010 06:45 AM
Vince McEveety
Gilleran Griffin Realty - Sherman Oaks, CA

great post

adults (real estate agents) can act in a rational way even if their clients are irrational

less emotion more professionalism

Aug 17, 2010 06:51 AM
Jessica Robinson
West Realty - Menifee, CA

Awesome post. I have one of those going right now and its always nice when everyone can just come together and get things done. Thanks for the positive :)

Aug 17, 2010 07:27 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I second the appreciation to the listing agents that can keep emotions in check and present a lower offer professionally!  Good for you!

Aug 17, 2010 09:04 AM
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Karen, Great success!  I particularly enjoyed your comment about hosting a painting party...That is evidence of service high above the norm!  Congrats on the sale!

Aug 17, 2010 09:12 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Congrats, that's a nice story . Thanks for sharing.

Aug 17, 2010 09:15 AM
Rebecca Diamond
Berkshire Hathaway Fox & Roach Bryn Mawr - Bryn Mawr, PA
Main Line Homes for Sale

Congrats and thanks for sharing. in this market, what, really does "low ball" mean? I'd be curious to know what percentage of list your buyer is paying. Well done.

Aug 17, 2010 11:12 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Karen  Congratulations - it just proves the validity of never say never as an approach to real estate offers

Aug 18, 2010 05:11 AM
Ken Barker Realtor® GRI, E-Pro Certified
Dilbeck Real Estate - Burbank, CA

Karen - I reported above as spam...but you should know.

Aug 18, 2010 03:32 PM