When I first started my real estate career, we had a sales meeting where our broker warned us to be careful about what we put on our Facebook page or in our blogs. You do not want to offend a potential client! I accepted his advice at the time and, so far, have been keeping my religious beliefs and most of my political leanings to myself! BUT, it is getting more and more difficult as time goes on . . . when close friends invite me to support causes that I am passionate about, it is so hard not to join the fight!
The big question is SHOULD WE? Should we whitewash ourselves because we are Realtors®? When political discourse is forbidden for any portion of our society, democracy is weakened. I have friends who disagree with my beliefs . . . heck, even my husband does much of the time! Why would I assume that potential clients would avoid me based on those same beliefs? If this is the case, the whole avoidance technique is probably backfiring anyway. If clients really are that concerned that we are just like them, then they are seeking out the agents who DO put themselves out there!
I am tired of whitewashing myself . . . I wonder if you can fade so much that you just DISAPPEAR?!
Valerie Baker
509-496-6938
simply real estate
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