It doesn't matter how good you are,
you still have to tell people
There was a plumber, Mr. P, who had worked for Mr. A's Plumbing Company for 25 years in a small city of 50,000 people. Mr. P was widely recognized as the best plumber in the city and was very well liked. Mr. A knew it, and had always made a great effort to keep Mr. P happy and working for Mr. A's Plumbing Company, so Mr. A decided to throw Mr. P the city's largest party to recognize Mr. P's 25 years of service.
It was the biggest celebration the city had ever seen. Stores closed, banks closed, the post office closed. Everyone came to the party and congratulated Mr. P on his 25 years.
That night, Mr. P was upset that all he got for his 25 years of service to Mr. A was a party, so Mr. P decided to open his own plumbing business, and he did. He knew that people would come to him for all their plumbing needs.
Although Mr. P was a great plumber, he was not a great business person. Mr. P did not understand that it doesn't matter how good you are, you still have to tell people. Mr. P sat back resting on his laurels
and waited for people to come to him. He neglected to do any marketing,
relying on his reputation.
Unfortunately for Mr. P, when people called Mr. A's Plumbing Company and asked for Mr. P, Mr. A simply said that Mr. P didn't work there anymore and offered to send his new plumber, and at a lower rate. In a couple of cases, Mr. A even went to do the work himself, also at a lower rate.
Six months later, Mr. P was back working for Mr. A.
You might think you're the best in the business, and you might be, but if you don't tell people, and don't give them good contact information, you'll be sitting there all day telling yourself how good you are and wondering why your competition is getting all the business.