How many of you are using laptops or notepads for your listing presentations? According to NAR, 84% of consumers search for pictures of properties online. When you go on a listing presentation with a laptop or notepad, you have the ability to "show" your potential clients their competition.
Using a laptop or notepad helps you:
Price the property competitively because the sellers can see their competition. I do know some agents take their sellers to actually preview their competition. The computer saves you time, with multiple photos, virtual tours and videos.
Show your clients that you are a tech-savvy agent, able to use technology and the web. Remember according to NAR, 90% of consumers begin their search online. You can show the sellers online where and how you will market their home: with an individual property website, on your personal website, on your company's website, on your blog, on YouTube, and on your Fan/Business Page on Facebook, on Zillow, etc.
One of the agents in my listing class last week told me she takes her new iPad on listing presentations. She told us she takes most of the listings because of the "cool factor." Her sellers love it. Think of how using current technology positions her as the online real estate expert.
That is an effective competitive edge, especially when competing against seasoned agents with more experience. What is YOUR competitive edge?
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Some people have trouble seeing a laptop, especially the older clients. I think the best edge is to be prepared to give the ciient the information in a format in which they feel comfortable.