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Why we use Whirligig Online Marketing

By
Real Estate Agent with RE/MAX Preferred, Madison, Wisconsin

Whirligig Online Marketing produces all of the photos, panoramic tours and video tours that we use in our marketing media. Why do we use Whirligig? Because hands down Whirligig produces the best visual marketing available in our market.

For example, let's take a look at our new Fitchburg home for sale.

Here is a picture of the kitchen from a previous listing:

old listing photo

 

And here is a picture of the same kitchen from our new listing:

new listing photo

 

Both pictures were taken on sunny days, but the second picture clearly presents a better online image than the first. On top of that we have added panoramic and video tours to this listing's visual package, giving buyers a realistic view of this beautiful home. (The video tour is syndicated across a number of different video web sites, boosting our listing's online presence).

The results have been impressive, as this listing has been averaging over a showing per day since it went live a week ago. One party has visited the home three times. Not bad for a buyer's market.

Surely the new price has a lot to do with the great showing traffic, but the online presentation has played a big role, too. For example we just received feedback from one buyer agent who said her buyer chose to schedule a showing specifically because of the superb online photos.

Getting a home sold in this market is a numbers game. The better a home looks online, the more showings it will receive. And with more showings comes a better chance for a successful sale. Keep in mind the vast majority of buyers are shopping online, and quite often it is a home's online appearance that determines whether or not a buyer will schedule a showing.

For our full real estate marketing plan, please see our how we help you sell page at www.DaneCountyMarket.com.

Dan Miller, Realtor, Keller Williams Realty and www.DaneCountyMarket.com

Helen Breton
Main Street Properties - Pensacola, FL
Broker Associate

This is a fantastic example of what good photography can do. I think it is also great that you are using a real video tour and not just a photo tour.  

Aug 19, 2010 04:10 AM